Overview

The FasTrack Export Step-by-Step Process was developed to assist companies make more money by making exporting and global expansion easier. The process will help a company not only survive but also thrive in the global market while avoiding the pain and risks frequently associated with global markets. The audience for this book is marketing executives interest in pursuing global expansion strategies, experience exporters seeking to accelerate growth in global markets, new-to-export companies planning to enter their first export markets, and trainers looking for a highly structured manual.The book is composed of six modules. A. Determine Market Entry Methods. B. Select Market Segments & Distribution Channels. C. Determine Product, Price & Promotion Mix. D. Develop Target Market Profiles. E. Finalize Export Market Plans. F. Evaluate Export Market Plan Results.The FasTrack Program provides a business solution that will maximize a company's success in global markets by streamlining the global expansion process and exponentially growing its sales and profits while reducing overall costs. The FasTrack Program provides a dynamic approach to export market entry, expansion, penetration, and globalizing a company. It follows the natural flow of the export process. It is based on the real-life experiences of the authors and the success of real-live companies.As one former FasTrack client stated: ""FasTrack provided us with a highway through a jungle of exporting uncertainties."" BookLife Reviews found the book to be ""a highly practical, flexible, and thorough guide to expanding a business into global export markets...This isn't a book about why a company should consider expanding into global markets. Instead, it offers a smartly organized framework for getting the job done with speed and efficiency...Drawing on the experiences and challenges faced by companies who have succeeded in global expansion, Winget and Renner maintain a fat-free, highly practical emphasis throughout, offering a refined, expanded, updated version of the process laid out in 1991's Fast-Track Exporting.""Companies are leaving hundreds of thousands, even millions, of dollars of additional sales on the table because of inefficient and ineffective global growth implementation. The FasTrack Program provides a solution to this problem. It is a proven, nationally recognized process. FasTrack will work for companies of all sizes, in any industry, and at any stage of development whether it be a new-to-export company or an experienced division of a multi-national corporation. FasTrack takes a how-to approach with a start-to-finish, step-by-step process that provides a business solution for growing its sales and profits. The book has 66 pages and provides in-depth textual guidance, 23 detailed process and decision worksheets, six insightful case examples, and over 100 resource links for Canadian and U.S. companies.

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9781733147460

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Author Information

W. Gary Winget is a principal of FasTrack Global Expansion Solutions and Global Resource Associates. He served as the Assistant Director for Export Development at the Minnesota Trade Office where he received the Governor's Award for his outstanding efforts in initiating a targeted industry export marketing program. Winget is an author of a book on how companies can better succeed in the global market, titled Fast-Track Exporting, published by the American Management Association. He was honored with the U.S. Presidential ""E"" Award for his ""outstanding contribution to the export expansion program of the United States of America"". He was awarded a Bush Mid-Career Fellowship to study public policy at Yale University. Winget received his B.S. in commerce and law from the University of Illinois - Urbana Champaign. Sandra L. Renner is a principal of FasTrack Global Expansion Solutions and Global Resource Associates. She served as Chair of the U.S. Department of Commerce's Minnesota District Export Council, Associate Member of the National District Export Council, a member of the State of Minnesota Governor's Trade Policy Advisory Council, and a member of the Minnesota Committee of the U.S. Global Leadership Coalition. She was the former Director for Export Development at the Minnesota Trade Office and served as an instructor in international business and marketing at Minnesota State University. Renner is an author of a book on how companies can better succeed in the global market, titled Fast-Track Exporting, published by the American Management Association. She was honored with the U.S. Presidential ""E"" Award for her ""outstanding contribution to the export expansion program of the United States of America"". Renner received her B.S. in Marketing and Economics and an MBA from Minnesota State University.

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