Overview

From moonshine runners tearing across dusty Southern backroads to billion-dollar TV rights deals spanning the globe, NASCAR's journey is as fast-paced as the sport itself. Fast Tracks & Fast Cash chronicles the complete business evolution of America's most popular form of motorsport - how it grew from a loosely organized pastime to a polished, media-driven enterprise. This definitive account traces the sport's commercial transformation: the vision of Bill France Sr., the construction of Daytona International Speedway, the arrival of corporate sponsors, and the television partnerships that brought stock car racing into millions of living rooms. It explores how merchandising booms, driver branding, and manufacturer rivalries fueled revenue, and how the sport adapted to economic crises, technological change, and a diversifying audience. Packed with factual detail and vivid narrative, Fast Tracks & Fast Cash reveals how NASCAR's unique blend of speed, spectacle, and savvy business has shaped its legacy - and continues to drive its future. Whether you're a lifelong fan, a student of sports marketing, or fascinated by the intersection of culture and commerce, this is the inside track to understanding the business engine that powers NASCAR.!

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9781923570597

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