Overview

You have a big idea. You want to make it a reality-fast. But progress feels slow, and the stakes are high. Where do you start? You're in the right place. This practical guide will help you: - Launch a strategy that sticks and creates lasting impact - Mobilize people to take action right from the start - Avoid common mistakes that derail momentum and drain trust - Lead with confidence despite the uncertainty. Learn how to reframe risk-especially the people side of risk-to your advantage. Discover the often-missed fundamentals that help leaders move from vision to results. Equip yourself with the concepts, tools, and mindset you need to get people aligned and ready to accelerate results-together. Whether you're a CEO, board member, or program manager tasked with delivering a high-stakes initiative, you'll find actionable tools to get people on the same page and moving faster. No matter your role or the size or stage of your organization, this no-nonsense guide will help you navigate change and drive momentum in a fast-moving, competitive environment. Whether you're just starting, hitting obstacles, or working to get back on track, this book offers a practical roadmap to steer efforts and accelerate results. Susan Schramm, founder of Go to Market Impact, is a trusted strategist to Fortune 500 companies, nonprofits, and small businesses. She created the De-Risk System for Impact(R) to help leaders have the critical conversations that most teams avoid-and unlock the progress most strategies miss. Why wait? Fast-track your big idea today.

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Reviews

Susan Schramm peels back the onion . . . and breaks it down so anyone can make a Big Idea happen. Follow her system and your Big Idea just might become ""The Next Big Thing."" -Andy Cunningham, Silicon Valley Brand Positioning Expert; Founder and CEO, The Cunningham Collective; Author, Get to Aha! Discover Your Positioning DNA and Dominate Your Competition I've seen business and nonprofit leaders struggle to turn their vision into reality. Susan Schramm's book helps leaders develop an effective strategy to get an idea off the ground. But it also guides them to prepare for the risks and potential hurdles they'll face during implementation . . . invaluable advice for bringing your idea to life. -Jeff Grubb, Investment Banker, Management Consultant, Philanthropist, and Trustee, MJ Murdock Charitable Trust It's one thing to come up with a world-changing idea-and quite another to execute it. Whether you're in a large corporation or a startup, this book contains a wealth of real-world wisdom for making your dream happen . . . an ideal how-to manual for everyone who's dared to imagine a better way of doing things. -Leslie Shannon, Head of Trend and Innovation Scouting, Nokia; Author, Interconnected Realities: How the Metaverse Will Transform Our Relationship with Technology Forever Susan Schramm excels at distilling complex concepts into clear strategies. A rare combination of analytical precision and inspirational leadership . . . This is a must-read for leaders looking to transform bold ideas into reality. -Harald Braun, Board Member, Investor, Executive Chairman, and CEO of Guident Corporation, Guiding Autonomous Vehicles to Safer Horizons Everyone has ideas-but everyone has also seen terrific ideas that went nowhere. If you want to avoid that trap and really make things happen, this book will be a lively and powerful guide. An interactive how-to manual for turning creative ideas into meaningful results in today's unpredictable environment. -Alan Iny, Partner and Director, Global Lead for Creativity and Scenarios, Boston Consulting Group; Co-Author, Thinking in New Boxes: A New Paradigm for Business Creativity I've seen firsthand that risk, when properly understood and managed, becomes a catalyst. Susan Schramm provides clear, practical steps to de-risk initiatives and turn big ideas into achievable goals. This book is a game-changer, not only for leaders but for the entire organization. -Brian Fontes, Chief Executive Officer, NENA, The 911 Association Too often, people shy away from openly discussing risk. Susan Schramm offers practical ways to de-risk your strategy that are easily understood regardless of your organization's size, background, or culture. Don't miss this. -Patrice Tsague, Entrepreneur, Business Coach, and Chief Servant Officer, Nehemiah Entrepreneurship Community In a world that can feel increasingly risky, Susan Schramm delivers a world-class book on how to think differently and talk about risk as a positive force in strategy. This must-have resource balances principles and practices to help you turn your vision into reality and impact. -Jay Allyson, Entrepreneur, Business Strategist, and Author, Leveraged Consulting in the Digital Age and The AI Business Accelerator

Author Information

Susan Schramm is on a mission to help people turn big ideas into reality. Whether in a boardroom, on a stage, in a classroom, or at a coffee shop, she finds joy in equipping and encouraging people to overcome obstacles and drive meaningful impact. After decades of working with Fortune 500 companies, startups, and nonprofits to launch new products, programs, partnerships, and ventures, Susan founded Go to Market Impact, a business consultancy dedicated to helping leaders navigate the complexities of high-stakes strategies. Susan created the De-Risk System for Impact(R) to help leaders proactively plan for the ""people side of risk"" a critical yet often overlooked factor in strategic success. She brings energy, experience, and practical insights that inspire fresh perspectives and drive lasting results. Insatiably curious about the world around her, Susan has proudly conquered one of her bucket-list goals: visiting all 50 states in the US. She is fueled by faith, family, and a bottomless cup of coffee. Learn more about Susan at susanschramm.com or connect at www.linkedin.com/in/susanbaileyschramm.

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