Overview

"Crucial techniques for business and finance managers making e-business alliances Alliances and mergers are coming fast and furious for dot.com and Internet-enabled companies-and in fact are a key strategy for any savvy digital business. In this book, Larraine Segil reveals her proven approach to business development in the Internet world-what Segil has trademarked ""fastalliances.com."" This is the first book to dissect the unique aspects of e-alliances, from identifying deliverables to providing tools proven to cement swift and decisive relationships in Internet time. Key points are illustrated with both positive and negative examples from companies that include Compaq, Sun, Disney, Go, Kodak, MP3, and Stamps.com. Alliances are a crucial part of any Internet business-both dot.com and brick-and-mortar-and an important topic for business and finance managers whose companies are making use of the Web. The approach, author credentials, and unique message of FastAlliances create a package that has bestseller potential."

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9780471396833

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Reviews

This book manages to hold the readera s attention. Worth a look. (Business Age, March 2001)

This book manages to hold the reader's attention. Worth a look. (Business Age, March 2001)

Author Information

LARRAINE SEGIL is the author of Intelligent Business Alliances, CEO of Larraine Segil Productions Inc. (Los Angeles), and Partner of The Lared Group. She has presented programs on alliances for senior executives at the California Institute of Technology for fourteen years. Segil is a commentator on alliances and mergers for CNN and a correspondent for many magazines including IT Malaysia. She speaks to over 30,000 executives worldwide annually and has been recognized as the top expert on alliances in digital business by major business publications. Her alliance expertise has also been incorporated into online, Web-based executive education programs, video series, software, comic strips, and other products. She lives in Los Angeles.

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