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Full Product Details

Author:   Yuniya Kawamura (Fashion Institute of Technology, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
Edition:   2nd edition
Dimensions:   Width: 16.20cm , Height: 2.20cm , Length: 23.60cm
Weight:   0.680kg
ISBN:  

9781350436633

ISBN 10:   1350436631
Pages:   256
Publication Date:   21 August 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

List of Figures and Tables Part I: Introduction 1. Understanding Subcultural Studies 2. Placing Tokyo on the Fashion Map: A Brief History 3. Japanese Youth in a Changing Society Part II: Geographically and Stylistically Defined Japanese Subcultures: Past and Present 4. Shibuya: The Youth in Outspoken Rebellion 5. Harajuku: The Youth in Silent Rebellion 6. Akihabara and Ikebukuro: Costume as Aspirations of Identity and Entertainment 7. Shinjuku and Koenji: Expressing Beliefs and State of Mind 8. The Cultivation of New Aesthetics and Professional Categories Part III: Decentralization, Diversification, and Globalization 10: Japanese Subcultural Fashion in Anime and Manga 11: Virtual Neotribes Inspired by Japanese Subcultural Aesthetics 12: Japanese Youth Subcultures from Neofeminist and Cyberfeminist Perspectives Conclusion Appendix Notes Bibliography Index

Reviews

An important text that re-thinks subcultural theory at its intersection with fashion beyond the geographic frontier of ‘the West’, sharpening our focus on key case studies derived from in-depth fieldwork on the streets of Tokyo -- Dr Elizabeth Kutesko, Senior Lecturer, Fashion Histories and Theories, Central Saint Martins, UAL, UK Praise for the first edition: An enjoyable and theoretically valuable study of one niche in the fashion world, with wider implications for subculture and youth culture theories... it would be very useful in introductory courses in anthropology or sociology, as well as in courses on youths, subcultures/deviant cultures, globalization, and popular culture. -- Anthropology Review Database, Jack David Eller We should commend Kawamura’s ambitious effort in covering so many different fashion enclaves in one book. For readers in search of a basic guide to the dizzying spectrum of charming Tokyo styles, this overview will serve well. Readers unfamiliar with Japan will also benefit by having such an accessible guide to these splendid female-oriented fashion cultures. -- Social Science Japan Journal, Laura Miller, University of Missouri

Author Information

Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, State University of New York, USA. She is the author of four other Bloomsbury Visual Arts publications: Sneakers (2016), Fashion-ology (2023), Doing Research in Fashion and Dress (2020), and Cultural Appropriation in Fashion and Entertainment (2022).

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