Overview

When indie rocker Pete Doherty began a relationship with supermodel Kate Moss in 2005, the indie music scene, which first appeared in the 1980s, became mainstream. Its signature look – slender bodies clad in skinny jeans – had reached the height of popular fashion. Fashioning Indie explores what happened next. It charts the rise of the skinny-jeans look and the subsequent emergence of “festival fashion” – an indie-inspired trend that would prove to be both persuasive fashion media trope and lucrative marketing tool for British and American high street stores. It argues that, amidst these changes, the ideal figure of indie also transformed: from the slender, white, guitar-playing man into the festival fashionista. It is she, not he, who artfully negotiates the blurred lines of alternative style and mainstream fashion cultures – a blurring that, Fashioning Indie illustrates, defines twenty-first century popular culture.

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9781784533830

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Rachel Lifter is Assistant Professor of Fashion Studies at Parsons School of Design, The New School, New York, where she teaches graduate and undergraduate courses on fashion and music and fashion and the body. She has published chapters in Fashion Cultures Revisited (2013) and Fashioning Professionals (2017). She has also taught at Pratt Institute, London College of Fashion and Central Saint Martins, University of the Arts, London.

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