Overview

Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path. Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.

Full Product Details

Author:   Linda B. Tucker (California Polytechnic University, Pomona, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
ISBN:  

9781350169838

ISBN 10:   1350169838
Pages:   160
Publication Date:   16 June 2022
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

Preface Introduction 1. The Fashion Wholesale Business Wholesale Selling as a Career Option Structural Overview of the Fashion Industry Types of Wholesale Sales Reps Vendor-Rep Contracts Resources, Activities and Further Reading 2. Fashion Vendors and Wholesale Customers Wholesale Vendors Fashion Vendors The Implications of Scale Brand Goals Wholesale Customers Building a Customer Base Resources, Activities and Further Reading 3. The Wholesale Selling Environment Different Types of Selling Environments Fashion Trade Shows Trend Forecasting Companies Resources, Activities and Further Reading 4. The Wholesale Fashion Selling Process Making the Sales Presentation Sales Territories Forecasting Sales After the Order is Written Resources, Activities and Further Reading 5. Trends in Fashion Wholesale Selling The Changing Environment for Retailers and Wholesalers Trends in Fashion Wholesale Selling Wholesale Internet Selling Theories of Fashion Market Changes Resources, Activities and Further Reading Conclusion Glossary Bibliography

Reviews

Invaluable in detailing the ins and outs of fashion wholesaling. It combines theory and practice in a thought-provoking way that allows the student to envision their own entry and success in the field! -- Jaye Thompson, Professor & Interim Director of Retail Merchandising, University of Minnesota, USA

Author Information

Linda B. Tucker is Lecturer Emerita at California Polytechnic State University, USA, where she teaches Apparel Wholesale Operations in the Apparel Merchandising & Management Department. She has over 40 years’ experience in fashion design, retailing, wholesale apparel selling, sales force management and business consulting.

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