Overview

The emphasis of Fashion: Who, When, Why, Where? is based on logic developments and consequences, because it is more important to know what effects the invention of the steam engine has on fashion or why we use insects to dye our lipsticks (or the strawberry Frappuccino from Starbucks for that matter). Kurt Cobain's Grunge music had a significant influence on fashion, the perfect example of a trickle-up theory. Madonna's 1980s music performances raised eyebrows all over the world because she dared to emphasize the pointy bra, that everybody was happy to put in the archives in the 1950s. It is important to love those developments and consequences, showing them in a tightly woven net instead of a timeline and—for that matter—seeing fashion history as a complex part in-between society, technology, politics, music, art, and so forth.This book is meant to accompany every person who is interested in fashion. It will explain the why, how, and where in a logic context and make details more transparent and understandable.

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