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Author:   Eundeok Kim (Florida State University, USA) ,  Ann Marie Fiore (Iowa State University, USA) ,  Dr Alice Payne (RMIT, Melbourne, Australia) ,  Hyejeong Kim (California State University, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
Edition:   2nd edition
Weight:   0.499kg
ISBN:  

9781350099005

ISBN 10:   1350099007
Pages:   184
Publication Date:   11 February 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction References 1. The Basics of Fashion Trends and Forecasting Objectives Introduction to Fashion Trend Terminology Fashion Trends in Context The Framework for Fashion Change Introduction to Fashion Forecasting Terminology Historical Overview of Fashion Forecasting Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 2. Consumers’ Role in Fashion Adoption Objectives The Innovation Adoption Process Factors Influencing the Rate of Adoption: Attributes of the Innovation Factors Influencing the Rate of Adoption: Consumer Adopter Categories Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 3. The Process and Methods of Fashion Trend Analysis and Forecasting Objectives The Process of Fashion Trend Analysis and Forecasting The Methods of Fashion Trend Analysis and Forecasting Future of Fashion Forecasting Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 4. The Role of Fashion Industry Professionals in Trend Development and Forecasting Objectives The Role of Fashion Industry Professionals in Creating and Supporting Trends The Role of Developers, Gatekeepers, and Promoters Forecasting as an Integrated Process Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 5. Consumer and Industry Accelerators of Fashion Innovations and Diffusion Objectives The Style-Confident Consumer Industry Technology Trends that Accelerate Product Innovation and Diffusion Industry Technology Trends that Accelerate Consumer-Inspired Product Innovation Digital Technology that Facilitates Opinion Leadership and Innovation Diffusion Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 6. Social Responsibility and Sustainability Related to Fashion Trends and Forecasting Objectives Definitions of Social Responsibility and Sustainability Increased Waste Due to Rapid Diffusion of Innovation The Influences of Social Responsibility and Sustainability on Fashion Trends Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 7. Formats of Trend Forecasts and the Influences of Trend Forecasting on Business Decisions Objectives Formats of Trend Forecasts The Influences of Trend Forecasting on Business Decisions Chapter Summary and Key Terms Question for Review and Discussion Suggested Readings References

Reviews

Articulates the complexities and beauties of forecasting in a way that students will find inspiring and compelling. -- Kelly Cobb, Associate Professor, Fashion and Apparel Studies, University of Delaware, USA

Author Information

EUNDEOK KIM is a Professor in the Jim Moran College of Entrepreneurship at Florida State University, USA. ANN MARIE FIORE is a University Professor, Associate Chair, and Director of Graduate Education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA. ALICE PAYNE is Professor and Dean of the School of Fashion and Textiles, RMIT, Melbourne, Australia. HYEJEONG KIM was formerly an Associate Professor of Fashion Merchandising at California State University, Long Beach, USA.

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