Overview

Full Product Details

Author:   Gwyneth Moore (University of South Wales, UK)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
Edition:   2nd edition
Dimensions:   Width: 16.00cm , Height: 1.20cm , Length: 22.80cm
Weight:   0.379kg
ISBN:  

9781350090279

ISBN 10:   1350090271
Pages:   168
Publication Date:   11 February 2021
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. Industry and Context Globalization and Market Changes Digital Disruption Retail - Pureplay to Omnichannel Customer-Centric Communications 2. Marketing Understanding the Customer Brand Identity Omnichannel Marketing Data and Analytics 3. Media and PR Media Landscape Product Launches, Experiential and Fashion Shows Building Influencer Relations Creating Content for Multi-Channel Distribution 4. Creating the Vision Photography and Film Styling and Visual Merchandising Curation and Visual Platforms Illustration and Graphics 5. Fashion Future A Changing Industry Mobile Fashion VR/AR - The New Fashion Experience The Future 6. Collaboration and Connection Working with Other Industries Peer Influence Sharing Economy

Reviews

This a refreshing update, a wealth of diverse information that is applicable to any Fashion student, on any career level, to take in and move forward in the Fashion Industry. These concepts are well recognized with relevant industry insiders. * Carmen Carter, El Centro College, USA * This book is a comprehensive, though easy-to-read, and up-to-date source on fashion promotion. Covering both creative and managerial aspects and containing case studies, interviews, and exercises; this visually rich book is an excellent read for students and recent graduates of undergraduate fashion programmes. * Nazli Alimen, Birmingham City University, UK *

Author Information

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines.

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