Overview

Personal strategy and clear identity are key to successfully presenting yourself as a designer within the fashion industry. Fashion Portfolio: Create, Curate, Innovate is a practical guide to a forward-reaching portfolio, emphasizing the value of personalized storytelling. Its focus is in helping designers reach visual and conceptual clarity in representing their potential. As part of a personal brand strategy, the portfolio becomes a stronger sales tool. This is why the book also explores research, personal branding, presentation materials, online presentation, interview technique and follow up. The book also includes a section on different fashion professional paths providing invaluable career advice not just for aspiring designers but all those looking to evolve in the fashion industry. Case studies from successful recent graduates working across the world offer further insight on how to make your mark.

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9781913947927

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Reviews

The images are current, the layout is helpful, and I think students will enjoy it...The inclusion of digital and hand rendering is particularly useful. -- CASEY STANNARD * COLLEGE OF AG. LSU *

Author Information

Tamara Albu (Author) Tamara Albu is an artist, designer and professor, formerly the director of the AAS Fashion Design program at Parsons School of Design. With over thirty years of experience, she developed and taught a variety of courses including Fashion Portfolio and Fashion Illustration. Her courses, workshops and seminars have been conducted in many countries, including France, China and India. Michelle Nahum-Albright (Author) Michelle Nahum-Albright is design director, writer and professor at Parsons School of Design. She shares her communication skills across a range of courses including visual communication, packaging, and fashion. A former in-house design director for both Elizabeth Arden and Estee Lauder, she holds an MFA in Design and Technology and has taught at New York's FIT and Pratt Institute.

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