Overview

Fashion Industry and Tourism Strategy: Transforming Destinations and Shaping Experiences explores the growing intersection between fashion events and tourism, highlighting their socio-economic contributions to global destinations. Once limited to showcasing clothing, fashion events have evolved into a key driver of luxury tourism, influencing travel patterns, consumer behaviour, and destination branding. The increasing interest in luxury lifestyles, particularly in developing economies, has fuelled a surge in travellers to iconic fashion capitals such as Paris, Milan, and New York. While research has acknowledged the economic significance of fashion tourism, critical gaps remain in understanding its broader impact, including its role in cultural exchange, destination image-building, and sustainability. In addition to economic considerations, this contributed work delves into the socio-environmental implications of fashion tourism, assessing its influence on heritage conservation, commercialisation, and sustainable development. The potential of fashion tourism to revitalise emerging destinations and serve as an off-season tourism strategy is explored, alongside concerns about overconsumption, resource exploitation, and social inequalities in the fast-fashion industry. Through a multidisciplinary approach, encompassing organisational behaviour, finance, psychology, social development, and operations, Fashion Industry and Tourism Strategy: Transforming Destinations and Shaping Experiences fresh insights into an evolving tourism segment, making it a valuable resource for scholars, industry professionals, and policymakers.

Full Product Details

Author:   Marco Valeri (Niccolò Cusano University, Italy) ,  Shekhar Asthana (University of Delhi, India)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.456kg
ISBN:  

9781837088812

ISBN 10:   1837088810
Pages:   264
Publication Date:   27 November 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part 1. Fashion Tourism Research and Destination Image Building Chapter 1. Impact of Fashion Tourism on Destinations: Uncovering Multi-disciplinary Aspects for Sustainable Development; Bapon Chandra Kuri, Ayan Banik, and Marco Valeri Chapter 2. Paris Fashion Weeks through the Experience Economy Model: What Do Tourists Seek?; B Duan, J Dai, Y Zhang, and E Ma Chapter 3. Fashion Weeks as an Effective Branding Tool for Tourist Destinations: The Case of Bulgarian Fashion; Mariya Stankova and Svetoslav Kaleychev Chapter 4. Impact of Fashion Tourism Visual Communication on Iconic Destinations Consumers; Maria Nascimento Cunha and Oleksandr P. Krupskyi Chapter 5. Tourism Branding of Croatia as a Fashion Tourism Destination Through the Affirmation of Traditional Motifs; Jasenka Kranjčević, Nora Mustać, and Sanda Čorak Chapter 6. From Port to Porter: Antwerp’s Fashion Sector as a Placemaking Factor, Mitigating Urban Crisis through Creativity and Persistence; Constantin Alexander  Chapter 7. Fashion Tourism as a Catalyst for Socio-Economic Change in Rajasthan; Manisha Paliwal, Komal Desai, Pooja Tanwar, and Omkar Bapat Part 2. Virtual Fashion Experiences in Virtual Reality Fashion  Chapter 8. Fashion Tourism and Sustainable Development Goals: A Literature Review; Nitish Kumar Minz and Poonam Kumari Chapter 9. Virtual Reality (VR) and the Role of Technology in Fashion Tourism; Jeetesh Kumar, Janitha Kularajasingam, and Marco Valeri Chapter 10. In Search of Multisensorial Airport Experiences: The Case of Luxury Travel Shopping; Daouda Coulibaly and Camille Cherkaoui Chapter 11. Fashion Shows in Cultural Venues and Sites and Tourism Destination Attractiveness: An Empirical Investigation; Anna Kyriakaki, Christina Stergiou, and Maria Salamoura Chapter 12.Traditional Costume Experience is an Integration of Many Core and Peripheral Activities: Implications for the Experience Logistics; Bình Nghiêm-Phú Chapter 13. Digital Fashion Tourism: Bridging the Gap Between Virtual Engagement and Physical Travel; Nishita Chatradhi Chapter 14. Counterfeit Fashion Tourism, Analysis of Fashion Tourism Black Market and its Impact on Tourism in Marrakech; Mohamed Boukherouk

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Author Information

Marco Valeri is Associate Professor of Organizational Behaviour, Niccolò Cusano University, Italy and Adjunct Professor, Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor’s University, Malaysia. Shekhar Asthana is Senior Research Fellow, Faculty of Management Studies, University of Delhi and Assistant Professor (Guest)at Aryabhatta College, University of Delhi, India.

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