Overview

For courses in Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis. Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more! Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom. Instantly recognized by their fascinating, full-color photographs and illustrations on every page, DK titles will add meaning to expository text and make learning accessible and, fun. Other DK hallmarks include cross-section views, 3D models, and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides. With Pearson, you can see DK in a whole new way! For a complete listing of titles, please visit: http://us.dk.com/pearson

Full Product Details

Author:   Gini Frings
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   9th edition
Dimensions:   Width: 21.60cm , Height: 1.80cm , Length: 27.90cm
Weight:   1.200kg
ISBN:  

9781292039497

ISBN 10:   1292039493
Pages:   500
Publication Date:   01 November 2013
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Table of Contents I. THE FUNDAMENTALS OF FASHION 1. Fashion Development 2. Consumer Demand and Fashion Marketing 3. Fashion Change and Consumer Acceptance 4. Fashion Research and Resources II. THE RAW MATERIALS OF FASHION 5. Textile Fiber and Fabric Production 6. Textile Product Development and Marketing 7. Trimmings, Leather, and Fur III. FASHION MANUFACTURING 8. International Fashion 9. Product and Design Development10. Apparel Production and Global Sourcing11. Accessory and Fur Manufacturing12. Wholesale Marketing and Distribution IV. FASHION RETAILING13. Retailing14. Retail Fashion Merchandising15. Retail Fashion Marketing Appendix: Career Guidelines Fashion Industry Terminology Index

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