Overview

A textbook for fashion professionals interested in improving forecasting abilities, this book combines the theories of fashion changes with the process of organising and analysing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organisation, analysis, interpretation and presentation.

Full Product Details

Author:   Evelyn L. Brannon
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   2nd Revised edition
Dimensions:   Width: 18.70cm , Height: 2.80cm , Length: 23.50cm
Weight:   0.789kg
ISBN:  

9781563673504

ISBN 10:   1563673509
Pages:   456
Publication Date:   01 June 2005
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

* Forecasting Frameworks - The Fashion Forecasting Process - Introducing Innovation - The Direction of Fashion Change - Cultural Indicators * Fashion Dynamics - Colour Forecasting - Textile Development - The Look: Design Concepts and Style Directions * Marketplace Dynamics - Consumer Research - Sales Forecasting * Forecasting at Work - Competitive Analysis - Presenting the Forecast TEXT FEATURES * Resource Pointers providing addresses for Web-based forecasting information * Profiles of forecasting professionals * Chapter activities reinforcing content * Case Studies based on situations prevalent in the textile and apparel industry * Lists of periodical, broadcast and online information sources * Appendix lists agencies, consultants, trade asociations and other companies specialising in forecasting services * Glossary of key terms NEW TO THIS EDITION * An 8-page 4-colour insert that demonstrates important theories in fashion forecasting * New career studies and profiles of fashion professionals * Methods explaining how to prepare a forecastiong portfolio * Updated illustrations and discussion questions * Instructor's Guide includes a sample syllabus, objectives for class sessions coordinated with chapters, discussion questions, classroom activities, project ideas, sources for visuals and test questions * PowerPoint Presentation prepared by the author provides the basis for classroom lecture and discussion for each chapter, and includes additional visuals to reinforce key concepts from the text

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Author Information

Evelyn L. Brannon received her Ph.D. in 1989 and is associate professor of fashion forecasting, apparel design, entrepreneurship, research methods and consumer preference at Auburn University. Her professional memberships include the International Textile and Apparel Association, the Association for Consumer Research and the Computer Integrated Textile Design Association.

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