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9781501338984

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The text is a thorough view of the components of fashion forecasting that aids students in their understanding of this segment of the industry as well as identifying the steps needed and skills required to pursue a career as a successful fashion forecaster. -- Amy Harden, Ball State University, USA It's a great, strong read. Lots of information if you don't have background knowledge of this topic. -- Carmen Carter, El Centro College, USA Student and instructor friendly with relevant and current information. -- Lombuso S. Khoza, University of Maryland Eastern Shore, USA

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Lorynn R. Divita is an associate professor of Family and Consumer Sciences at Baylor University, USA. She is a 2013-2014 recipient of the Baylor Fellows award for innovative teaching.

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