Overview

This text provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan.

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9781563672330

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Michele Granger is department head and an associate professor in the Consumer and Family Studies Department at Southwest Missouri State University in Springfield,Missouri. Her involvement in business and fashion outside of the college includes membership in The Fashion Group International and the International Textiles and Apparel Association, for which she was a recipient of the Special Recognition of Outstanding Fashion Merchandising Education Award. She is also the author of The Fashion Intern. Tina Sterling is owner and President of Core Connection, Inc., a consulting firm specializing in business planning, strategic planning, and evaluation of entrepreneurial enterprises. Ms. Sterling serves as adjunct faculty for Stephens College in Columbia, Missouri, teaching entrepreneurship. She also serves as a consultant to the Kauffman Center for Entrepreneurial Leadership. She is a member of the Academy of Management and has served as business advisory chair for Students in Free Enterprise and on various community boards such as the Chamber of Commerce, Small Business Task Force for the Department of Economic Development, Association for Enterprise Opportunity, and the St. Louis 2004 Committee on Microenterprise. Ms. Sterling has received numerous awards for her work with the small business sector.

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