Overview

This is a useful step-by-step guide for starting your own apparel boutique or online business. Marissa Zorola, University of North Texas, US Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker and Etsy give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with more than 100 images show you how to apply the process to your own ideas. Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -Test Bank includes sample test questions for each chapter -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Practice your skills with downloadable worksheets to complete the end of chapter Business Plan Connection exercises - Download Business Plan and Financial Plan templates to get your business off the ground

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9781501334245

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Reviews

This is a useful step-by-step guide for starting your own apparel boutique or online business. -- Marissa Zorola, University of North Texas, US This is a how-to fashion entrepreneurship book that takes you through each step in the development process of your business. -- Gina Pisut, Middle Tennessee State University, US The text is all-inclusive in creating a business plan for a fashion retail business that covers all key areas of business plan development. -- Leo Z. Archambault, Mount Ida College, US For the fashion merchandising field especially, this is the best textbook I have found available for such a class. -- Ginger Woodard, East Carolina University, US If you are teaching a retail fashion entrepreneurship course, this is your go-to text. It is one of the most complete texts for what students should know to start their own business. -- Dave Netherton, Old Dominion University, US

Author Information

Michele M. Granger was a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US. Ann Cantrell is an Assistant Professor in the Fashion Business Management Department at the Fashion Institute of Technology (FIT), US and owner of Annie's Blue Ribbon General Store in Brooklyn, NY. Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the US.

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