Overview
This new book is designed to provide a practical and comprehensive guide to fashion entrepreneurship, empowering readers to transform their creative ideas into a viable fashion business. Providing a comprehensive overview of both the commercial and creative aspects to building a fashion business, this textbook also incorporates perspectives on the major sustainability and ethical issues that are salient in the fashion industry today. Chapters cover a wide range of topics, including customer discovery and validation, the Lean Startup approach and minimum viable products, research strategies, market and trend analysis, sustainable sourcing and ethical supply chains, branding and marketing, e-commerce, legal and financial considerations, leadership and organisational culture, performance measurement and strategies for global expansion. Each chapter includes pedagogical features such as learning objectives, summaries, discussion questions and suggested further reading lists, which help to reinforce these key concepts. Case studies, learning activities and real-world examples are also featured throughout this book, allowing students and practitioners to apply these concepts to their own businesses. This textbook provides key reading for undergraduate and postgraduate students studying fashion entrepreneurship, fashion business, fashion management studies and related disciplines. It is also suitable for aspiring fashion entrepreneurs and professionals within the fashion industry seeking to learn about new business models, sustainability and innovation in the fashion and textile industry. Online resources for this textbook include slide decks, instructor manuals and a test bank for each chapter, as well as course guides for the entire book.
Full Product Details
Author: Caroline Swee Lin Tan ,
Saniyat Islam
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Weight: 0.670kg
ISBN: 9781032631455
ISBN 10: 1032631457
Pages: 350
Publication Date: 02 April 2026
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Active
Availability: Not yet available
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.
Reviews
""Carol Tan has assembled a crack team of fashion sector experts and drawn on her own extensive knowledge to produce a masterclass in fashion entrepreneurship. The book takes you from founding through to growth, from strategy to execution, and covers everything from planning, innovating, branding, legal, ethics and sustainability and more. If you’re teaching or working in the business of fashion, Fashion Entrepreneurship: Principles and Practice is a foundational source."" Michael Beverland, Professor of Brand Management, University of Sussex Business School, United Kingdom ""This comprehensive fashion entrepreneurship textbook makes even the toughest concepts easy to understand. With practical tools for instructors and clear, insider knowledge for students, it’s destined to be a classroom favourite."" Lynn M. Boorady, Ph.D., Professor and Department Head in the Department of Design and Merchandising, Oklahoma State University, USA ""For real-world wisdom on driving success that benefits people, profit, and the planet, this book is the gold standard. Filled with invaluable case studies and thought-provoking questions, it's an essential guide for any entrepreneur or educator looking to stand out and lead change in the ever-evolving fashion industry."" Kylee Mitchell, Academic Course Manager, Bachelor of Design, Box Hill Institute, Australia ""Fashion Entrepreneurship: Principles and Practice brilliantly bridges the gap between fashion creativity and business acumen. Its comprehensive coverage from customer discovery to global scaling, combined with dedicated chapters on sustainability and ethics, provides aspiring entrepreneurs the essential toolkit to build profitable, responsible fashion ventures in today's competitive marketplace."" Abdullah Abo Milhim, Fashion Business Academic and External Examiner, United Kingdom ""The rapid rise of technology coupled with increasing pressures around sustainability makes launching and running a fashion startup more demanding than ever before. This textbook is an essential guide for fashion students and lecturers, equipping them with the tools and knowledge needed to gain a head start in the industry."" Jye Marshall, Lecturer in Fashion Design, Swinburne University of Technology, Australia ""This book highlights the critical roles of customer discovery, research-driven strategy, and the global network of supply chain, addressing the realities of fashion. It provides a practical guide for emerging entrepreneurs to innovate responsibly and scale sustainably. A must-read for the next generation of fashion entrepreneurs seeking real impact."" Natasa Pitra-Grbic, Founder of PITRA, Fashion Entrepreneur & Academic Mentor, Australia
""Carol Tan has assembled a crack team of fashion sector experts and drawn on her own extensive knowledge to produce a masterclass in fashion entrepreneurship. The book takes you from founding through to growth, from strategy to execution, and covers everything from planning, innovating, branding, legal, ethics and sustainability and more. If you’re teaching or working in the business of fashion, Fashion Entrepreneurship: Principles and Practice is a foundational source."" Michael Beverland, Professor of Brand Management, University of Sussex Business School, UK ""This comprehensive fashion entrepreneurship textbook makes even the toughest concepts easy to understand. With practical tools for instructors and clear, insider knowledge for students, it’s destined to be a classroom favorite."" Lynn M. Boorady, PhD, Professor and Department Head in the Department of Design and Merchandising, Oklahoma State University, USA ""For real-world wisdom on driving success that benefits people, profit, and the planet, this book is the gold standard. Filled with invaluable case studies and thought-provoking questions, it's an essential guide for any entrepreneur or educator looking to stand out and lead change in the ever-evolving fashion industry."" Kylee Mitchell, Academic Course Manager, Bachelor of Design, Box Hill Institute, Australia ""Fashion Entrepreneurship: Principles and Practice brilliantly bridges the gap between fashion creativity and business acumen. Its comprehensive coverage from customer discovery to global scaling, combined with dedicated chapters on sustainability and ethics, provides aspiring entrepreneurs the essential toolkit to build profitable, responsible fashion ventures in today's competitive marketplace."" Abdullah Abo Milhim, Fashion Business Academic and External Examiner, UK ""The rapid rise of technology coupled with increasing pressures around sustainability makes launching and running a fashion startup more demanding than ever before. This textbook is an essential guide for fashion students and lecturers, equipping them with the tools and knowledge needed to gain a head start in the industry."" Jye Marshall, Lecturer in Fashion Design, Swinburne University of Technology, Australia ""This book highlights the critical roles of customer discovery, research-driven strategy, and the global network of supply chain, addressing the realities of fashion. It provides a practical guide for emerging entrepreneurs to innovate responsibly and scale sustainably. A must-read for the next generation of fashion entrepreneurs seeking real impact."" Natasa Pitra-Grbic, Founder of PITRA, Fashion Entrepreneur & Academic Mentor, Australia
""Carol Tan has assembled a crack team of fashion sector experts and drawn on her own extensive knowledge to produce a masterclass in fashion entrepreneurship. The book takes you from founding through to growth, from strategy to execution, and covers everything from planning, innovating, branding, legal, ethics and sustainability and more. If you’re teaching or working in the business of fashion, Fashion Entrepreneurship: Principles and Practice is a foundational source."" Michael Beverland, Professor of Brand Management, University of Sussex Business School, UK ""This comprehensive fashion entrepreneurship textbook makes even the toughest concepts easy to understand. With practical tools for instructors and clear, insider knowledge for students, it’s destined to be a classroom favorite."" Lynn M. Boorady, Ph.D., Professor and Department Head in the Department of Design and Merchandising, Oklahoma State University, USA ""For real-world wisdom on driving success that benefits people, profit, and the planet, this book is the gold standard. Filled with invaluable case studies and thought-provoking questions, it's an essential guide for any entrepreneur or educator looking to stand out and lead change in the ever-evolving fashion industry."" Kylee Mitchell, Academic Course Manager, Bachelor of Design, Box Hill Institute, Australia ""Fashion Entrepreneurship: Principles and Practice brilliantly bridges the gap between fashion creativity and business acumen. Its comprehensive coverage from customer discovery to global scaling, combined with dedicated chapters on sustainability and ethics, provides aspiring entrepreneurs the essential toolkit to build profitable, responsible fashion ventures in today's competitive marketplace."" Abdullah Abo Milhim, Fashion Business Academic and External Examiner, UK ""The rapid rise of technology coupled with increasing pressures around sustainability makes launching and running a fashion startup more demanding than ever before. This textbook is an essential guide for fashion students and lecturers, equipping them with the tools and knowledge needed to gain a head start in the industry."" Jye Marshall, Lecturer in Fashion Design, Swinburne University of Technology, Australia ""This book highlights the critical roles of customer discovery, research-driven strategy, and the global network of supply chain, addressing the realities of fashion. It provides a practical guide for emerging entrepreneurs to innovate responsibly and scale sustainably. A must-read for the next generation of fashion entrepreneurs seeking real impact."" Natasa Pitra-Grbic, Founder of PITRA, Fashion Entrepreneur & Academic Mentor, Australia
Author Information
Caroline Swee Lin Tan is an award-winning educator and Associate Professor at RMIT University, specialising in Fashion Entrepreneurship. Saniyat Islam is an accomplished academic and Associate Professor at RMIT University, focusing on Fashion Enterprise and Sustainable Innovation.
