Fashion Branding Unraveled
Author:   Kaled K. Hameide (Montclair State University, USA)
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781563678745


Pages:   304
Publication Date:   15 April 2011
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $79.99 Quantity:  
Add to Cart

Share |

Fashion Branding Unraveled


Add your own review!

Overview

"Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as ""mass customization"" and ""M-branding,"" to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and—most important—their effects on the future of branding."

Full Product Details

Author:   Kaled K. Hameide (Montclair State University, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Dimensions:   Width: 18.70cm , Height: 1.80cm , Length: 23.50cm
Weight:   0.553kg
ISBN:  

9781563678745


ISBN 10:   1563678748
Pages:   304
Publication Date:   15 April 2011
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. The Brand and Branding Defining the Brand The Branding Process Phase One: The Brand Decision and Positioning The Branding Process Phase Two: Communicating, Launching and Evaluating the Brand 2. The Fashion Brand Luxury Fashion Brands Mass-Market Fashion Brands, Premium Brands, and Private Labels Retail Brands 3. The Future of Fashion Branding iBrand: The Age of the Interactive, Wireless, and Virtual Brands Redesiging the Brand

Reviews

Everyone has something to gain [from this book] ... It is a very accessible text ... I would highly recommend this text to be used for first year undergraduate students to help them get a better grasp of branding and how it relates specifically to the fashion industry Matthew Kearney, University of Ulster


Author Information

Kaled K. Hameide is based at Montclair State College.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now