Overview

Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their 'mass' cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally. Fashion and Tourism: Parallel Stories analyzes the convergences between fashion and tourism from an academic perspective. It investigates the existing linkages between these industries, as well as how the two synergistically impact each other through real-world case studies and examples. The central hypothesis is that these two modern 'collaborative' phenomena have been reciprocally influenced for over 200 years. Each industry is a major indicator of economic and political systems, cultures, values, and imaginaries. Their parallel analysis allows the reader to better understand not only what one owes to the other, but significantly, how their parallel actions shape and reflect contemporary societies globally.

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9781802629767

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Reviews

In this publication, the convergence of fashion and tourism is explored from an academic perspective, shedding light on the intricate linkages and reciprocal influences between these two vibrant industries. By delving into their shared history spanning over two centuries, the different authors present a compelling hypothesis that unveils the profound impact they have had on each other. Through parallel analysis in the different chapters, readers gain a deeper understanding of the symbiotic relationship between fashion and tourism, and how their collaborative actions shape and reflect contemporary societies worldwide. This insightful work is a must-read for anyone seeking a comprehensive exploration of the dynamic interplay between these global influential forces. -- Eduardo Santander, PhD, Executive Director, European Travel Commission The topics of fashion and tourism have many traits in common. The academic world has yet studied them mostly separately. The important contribution of this volume lies in its ability to show their joint effect on social life. Both fashion and tourism seek to sell dreams and both rely on brand image in order to gain recognition and attract the attention of consumers. The 'parallel stories' that are carefully told in this volume constitute a significant understanding of how two big industries have shaped our taste and behavior for the last two centuries. -- Paula von Wachenfeldt, PhD, Associate Professor in Fashion Studies, Stockholm University

Author Information

Maria Gravari-Barbas, Professor, University of Paris 1 Panthéon-Sorbonne, France Nadzeya Sabatini, Assistant Professor, Gdansk University of Technology, Poland and USI – Università della Svizzera italiana, Switzerland

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