Overview

This volume examines how the rise of Hindutva to power is linked to the interests of large corporations in neoliberal India. It interprets Hindutva as a fascist force and as a capitalist counter-revolution wearing a popular mask that demands a repressive imposition of order to facilitate accumulation. The book delves into different aspects of the relationship between Hindutva and large corporations. Various chapters cast in high relief how the fascist shields of religion and nationalism are deployed to further corporate profiteering. This book is also a reminder that fascism has inherent limitations and is incapable of resolving crises that give rise to it. However, its ascendance, albeit temporary, is causing widespread destruction. The volume argues that fascist destruction in contemporary India can only be effectively restricted by containing the ravages of neoliberalism and corporate loot.

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9781009605502

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Author Information

Rohit Varman is a Professor at Birmingham Business School, University of Birmingham, UK. His research interests are broadly in the field of Critical Management Studies. He has published with the Press on alternative organizations and organizing resistance in India. He is the Editor-in-Chief of Marketing Theory and serves on the editorial boards of the Journal of Marketing Management, Journal of Macromarketing, and Journal of Historical Research in Marketing. He is also an Associate Editor of Consumption, Markets, and Culture.

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