Overview
Getting swept up into the excitement of the dot.com boom, many managers left traditional business sense behind. E-commerce expert Sarah McCue offers a practical guide to help small and midsize companies get back on track and back to the basics. Based on lessons learned from the dot.com rise and fall, this practical resource reintroduces proven business practices in the context of e-commerce as it illustrates how to eslish and implement effective Internet strategy. Offering insight into the secrets of e-commerce, Building E-Commerce Strategies focuses on the nine functional areas of e-commerce, offers in-depth coverage of challenges and opportunities unique to e-commerce, highlights effective Web sites, addresses Internet marketing issues, and much more.
Full Product Details
Author: Sarah McCue (World Trade Organization)
Publisher: Cengage Learning, Inc
Imprint: South Western Educational Publishing
Dimensions:
Width: 15.70cm
, Height: 2.70cm
, Length: 23.10cm
Weight: 0.522kg
ISBN: 9780538726771
ISBN 10: 0538726776
Pages: 240
Publication Date: 09 January 2006
Audience:
General/trade
,
College/higher education
,
General
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Out of Print
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Author Information
Dr. Sarah McCue is former manager of the Information and Communications Technology for Development practice at the United Nations Development Program, and currently with the World Bank. She has 15 years of experience working on business and government issues with the UN Industrial Development Organization, UN Conference on Trade and Development, World Bank, and the International Trade Centre in Geneva on trade, e-commerce, and e-government issues. A former president of the North American Association of Small Business Educators, Dr. McCue is also a successful author. Her Secrets of Electronic Commerce (IITC/UNCTAD/WTO, 2000) is adapted in more than 40 countries, while Trade Secrets (Wayne State University, 2001) is now in its third edition in the United States and has been adapted in more than 60 countries. She also wrote The Federal Role of National Export Development Organizations and drafted the E-Commerce Strategy for the U.S. Small Business Administration. In addition, Dr. McCue is the founder of Women with 2020 Vision, an online mentoring program for girls and young women in developing countries who aspire to start a business in 2020, and also creator of www.TheRememberingSite.org to allow anyone anywhere to write their online autobiographies. She earned her Ph.D. in Political Science and International Business from Wayne State University.
