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9780980057928

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Just finished reading this amazingly informative book. A book that that is full of great mechanisms for developing a system of managing online reviews for a business, and written in a very neat and concise, easy to follow style with lots of links to online resources. This book comes at just the right time for me as I am in the beginning stages of launching a new online business. I highly recommend this book to anyone in business, large or small, who wants clear and effective strategies for creating or improving the impact of online reviews about their business. - Dr. J. Norman Reed This is a great read! Since I am not an internet guru but I do manage a business, I appreciated the straightforward writing style that didn't get too techy! I found this book to be easy to read, easy to follow and to the point on a subject that business owners know is important but have no idea how to address let alone manage. The tools included in the book and on the website create additional value that is very powerful and can save lots of time and frustration! - Kathryn Anderson Tom has outlined a very actionable strategy that I intend to implement in our business. Thank you! - Zakaria Desai Very Straight forward, to the point, great examples and access to Tom's YouTube lessons. For someone like me, who is lacking in all social media, Google advantages, Internet anything, Tom's guidance is very easy for me to follow. Loved it! - June Pearl An easy read, which explains simple, free and effective strategies to leverage your great client reviews. As an entrepreneur and small business owner, I wasn't effectively using my company's reviews and client testimonies. With the Fans on Fire System, I now have a system and strategy for not only getting more customer reviews, I've also got a way to manage them. I've learned, that not only are legitimate online reviews marketing tools, so are service awards! There's simple action steps to implement at the end of each chapter, examples and templates to use and resources for staying up to date with online review websites and social media. Thank you! - Amazon Customer Tom's message is dead on. Customer advocacy, word-of-mouth, and reviews are a business owner's most potent marketing weapons. Tom offers sound advice on how to leverage your customers to increase your presence and sales. Highly recommend! - Amazon Customer Love love love this book! It is helping me tremendously with my small furniture business....thank you and great read!! - Amazon Customer This book is especially great for small business owners. I feared online reviews. Reputation is everything! Now there's nothing to fear! Thank you, Tom, for learning everything you have and providing much needed information to help business owners to survive in modern times. I will be using the tips in your book for sure!! Thank you!! - Rebecca

Author Information

Tom is a father, traveler, occasional 5K runner, best-selling author, serial entrepreneur, speaker and online instructor with over 8000 students. Tom has always been an entrepreneur. In grade school, he would sell pencils to his fellow classmates. He also bought, sold and bartered items at the local park-n-swap with his Grandmother. This was before the internet and Ebay. At 15, Tom took over his first small business, a bee swarm removal service in Arizona from one of his uncles. In college, he took $600 in leftover student financial aid money and a Sear's credit card and started a mobile DJ company. After graduating from the University of Minnesota with a business degree, Tom went to look for a real job. After more than a dozen job rejections, he took that little DJ company and turned it into one of the largest and most awarded DJ entertainment services in the Upper Midwest. Under Tom's leadership, that company received a dozen customer service awards including being named one of the top wedding services companies nationally. So far Tom has started and owned six small businesses and sold millions of dollars in products and services. That's over 25 years of small business experience, and he's never had more than a summer job for regular employment! Today Tom's passion is speaking and education in entrepreneurship, small business and marketing. He also enjoys speaking to groups of high school and college students about taking the entrepreneurial path rather than traditional employment. Minnesota is home for Tom, but he spends much of his time traveling in the Beast , a 40' RV.

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