Overview

Standing at the intersection of fan culture, digital technology, and language learning, this book advocates for a transformative shift in language education in the AI age. Introducing the concept of fandom language learning, it illustrates how enthusiasm for specific interests motivates fans to learn languages, resulting in immersive and personalised learning experiences. Tracing the evolution of digital platforms shows how this has become possible thanks to their pivotal role in transforming language learning from a solitary, traditional endeavour into a vibrant, community-driven practice. The authors examine the psychological underpinnings of fandom language learning and how emotional engagement and cultural immersion can help to foster motivation. They also weigh the impact of social media and AI on language learning, emphasising the potential for these technologies to smooth the way for more interactive, engaging, and effective language education. Through a translanguaging approach, they also give new perspectives on the ways in which digital platforms enable learners to transcend linguistic boundaries and how fandom learners can harness creative expression and multilingual engagement. Building on these ideas, Fandom Language Learning also sets out practical guidance for educators on how to use fandom culture to motivate foreign language learning and increase students’ Foreign Language Enjoyment (FLE), envisioning a future where language education is not only more aligned with learners’ passions but also more responsive to the demands of a digital, multilingual world.

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9781350355408

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Reviews

An insightful and pioneering exploration of the intersection between fandom and AI language education, Kiaer and Alfred's Fandom Language Learning: A Digital Transformation of Language Education is a must-read for educators seeking to harness the latest digital innovations in their teaching practices. This book brilliantly captures the essence of how transformative technologies and fan culture can be amalgamated to create engaging and effective language learning environments. I highly recommend this groundbreaking work to anyone involved in educational development or language teaching. -- Dr Hyejeong Ahn, University of Melbourne, Australia * MS review *

An insightful and pioneering exploration of the intersection between fandom and AI language education, Kiaer and Alfred's Fandom Language Learning: A Digital Transformation of Language Education is a must-read for educators seeking to harness the latest digital innovations in their teaching practices. This book brilliantly captures the essence of how transformative technologies and fan culture can be amalgamated to create engaging and effective language learning environments. I highly recommend this groundbreaking work to anyone involved in educational development or language teaching. -- Dr Hyejeong Ahn, University of Melbourne, Australia Jieun Kiaer and Alfred W. T. Lo’s groundbreaking exploration of how fan culture and digital innovation reshapes language learning culminates in this insightful book, which argues that passion-driven engagement within fandoms turns language learning into a vibrant, community-oriented experience, making it both enjoyable and effective. By blending insights from the Affective Turn in language education with practical guidance, Kiaer and Lo illuminate the transformative potential of social media and AI in fostering multilingualism and transcultural immersion. A must-read for educators and learners alike, this book reimagines language learning as a self-driven joyful journey fuelled by passionate interests and collaborative spirit. -- Professor Angel M. Y. Lin, The Education University of Hong Kong, Hong Kong

Author Information

Jieun Kiaer is Professor in Korean Language and Linguistics at the University of Oxford, UK. Alfred Weng Tat Lo is an Oxford-Wolfson-Marriott doctoral researcher of East Asian Studies and Applied Linguistics at the University of Oxford, UK, as well as a junior visiting scholar of English Language Education at the Education University of Hong Kong, Hong Kong.

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