Overview

It may surprise you to know that the majority of non-Christians are not hostile to the faith or looking for a fight. In fact, most are open and even curious about spiritual matters. Yet evangelism training and apologetic resources are often geared toward knowing what to say to hardcore atheists and evolutionists, who make up less than 10 percent of the unchurched population.If you're ready to have respectful and fruitful spiritual conversations with your spiritually curious friends, neighbors, and family members, Mark Matlock offers this research-based approach. He shows you how to? create a church culture that is open to spiritual exploration and discovery? help foster meaningful connections to Jesus and his Church? start spiritual conversations and break through common communication barriers? bridge the gap between traditional Christianity and the modern spiritual climate? and much more

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Mark Matlock is Senior Fellow at Barna and a facilitator of innovation and impact. As the founder of WisdomWorks, he has been a consultant for many national and international faith-based organizations, helping them adapt to changing times by turning data and research into strategy and action. Mark's research provides insights into understanding younger generations, cultivating resilient disciples, and knowing the pulse of your city. Mark most recently coauthored Faith for Exiles with David Kinnaman and is currently working on Emotionally Healthy Discipleship for teens with Pete Scazzero.

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