Overview

The majority of non-Christians are not hostile to the faith but are open and even curious about spiritual matters. This research-backed book shows you how to cultivate empathy and engage the spiritually neutral in ways that foster conversations that can help them discover a God they never knew they cared about.

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Mark Matlock is senior fellow at Barna and a facilitator of innovation and impact. As the founder of WisdomWorks, he has been a consultant for many national and international faith-based organizations, helping them adapt to changing times by turning data and research into strategy and action. Having guided many projects with Barna, Mark's research provides insights into understanding younger generations, cultivating resilient disciples, and knowing the pulse of your city. Mark most recently coauthored Faith for Exiles with David Kinnaman. Mark Matlock is senior fellow at Barna and a facilitator of innovation and impact. As the founder of WisdomWorks, he has been a consultant for many national and international faith-based organizations, helping them adapt to changing times by turning data and research into strategy and action. Having guided many projects with Barna, Mark's research provides insights into understanding younger generations, cultivating resilient disciples, and knowing the pulse of your city. Mark most recently coauthored Faith for Exiles with David Kinnaman. David Kinnaman is the coauthor of the bestselling unChristian and is the president of the Barna Group, which provides research and resources that facilitate spiritual transformation in people's lives. Since joining Barna in 1995, he has designed and analyzed nearly 500 studies for a variety of churches, nonprofits, and corporations. He lives with his wife and children in California.

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