Overview

Discover what Cinderella teaches us about how to build evergreen marketing stories that captivate the imagination and persuade audiences to buy in this short, easy-to-read book. You'll learn what neuroscience teaches us about how stories impact the brain and how to leverage that to your advantage when creating a marketing campaign. You'll also discover the universal writing framework that applies to every human being no matter their age, race, culture, gender, or creed and the characters that need to populate your story to help them move from where they are to where you want them to be so they can get the results you know you can deliver.

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9781948672269

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Award-winning author and international speaker, Brandy M. Miller began her education in marketing while working in the marketing department of a Fortune 500 company. She left that company to start her own and discovered that marketing to a cold audience with no money was a very different beast than marketing to a pre-built audience with a well-established brand and $2 billion dollars a year to spend on the task. It was during her struggles to learn how to market on a $0 marketing budget that she uncovered the connection between storytelling and marketing. She would later test and refine her copywriting skills by assisting LeBlond Media with developing paid marketing campaigns for well-funded startup companies in Silicon Valley. She was able to help these companies increase their return on ad spend as much as 800% in the case of Google Advertising and increasing the ad account spend by thousands of dollars per month.Today, she is the co-founder of Path To Connections as well as the Director of Program Development and Coordination for Path To Publishing and the Chief Acquisitions Editor for PTP Press, the primary divisions of End of the Rainbow Projects, Inc. She works alongside founder and CEO, Joylynn M. Ross, to serve their clients. National bestselling author and Business Subject Matter Expert for National Government Agencies, Non-Profit Organizations, Corporations, and other Businesses and Organizations as well as the author of Market Your Book: How to Earn a Living as an Author. Founder and CEO of Path To Publishing and PTP Press, as well as co-founder of Path To Connections. Award-winning author and international speaker, Brandy M. Miller began her education in marketing while working in the marketing department of a Fortune 500 company. She left that company to start her own and discovered that marketing to a cold audience with no money was a very different beast than marketing to a pre-built audience with a well-established brand and $2 billion dollars a year to spend on the task. It was during her struggles to learn how to market on a $0 marketing budget that she uncovered the connection between storytelling and marketing. She would later test and refine her copywriting skills by assisting LeBlond Media with developing paid marketing campaigns for well-funded startup companies in Silicon Valley. She was able to help these companies increase their return on ad spend as much as 800% in the case of Google Advertising and increasing the ad account spend by thousands of dollars per month.Today, she is the co-founder of Path To Connections as well as the Director of Program Development and Coordination for Path To Publishing and the Chief Acquisitions Editor for PTP Press, the primary divisions of End of the Rainbow Projects, Inc. She works alongside founder and CEO, Joylynn M. Ross, to serve their clients.

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