Fair Trade in CSR Strategy of Global Retailers
Author:   M. Stefanska ,  R. Nestorowicz ,  Kenneth A. Loparo
Publisher:   Palgrave Macmillan
ISBN:  

9781137395689


Pages:   205
Publication Date:   17 February 2015
Format:   Hardback
Availability:   In Print   Availability explained
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Fair Trade in CSR Strategy of Global Retailers


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Overview

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Full Product Details

Author:   M. Stefanska ,  R. Nestorowicz ,  Kenneth A. Loparo
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 1.80cm , Length: 21.60cm
Weight:   3.845kg
ISBN:  

9781137395689


ISBN 10:   1137395680
Pages:   205
Publication Date:   17 February 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Magdalena Stefa?ska, Poznan University, Poland Renata Nestorowicz, Poznan University, Poland Tomasz Wanat, Poznan University, Poland Ewa Jerzyk, Poznan University, Poland Henryk Mruk, Poznan University, Poland Anna Rogala, Poznan University, Poland Gra?yna ?migielska, Cracow University of Economics, Poland Ryszard Stefa?ski, independent researcher

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