Fair Trade in CSR Strategy of Global Retailers

Author:   M. Stefanska ,  R. Nestorowicz ,  Kenneth A. Loparo
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2015
ISBN:  

9781349484355


Pages:   205
Publication Date:   17 February 2015
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Fair Trade in CSR Strategy of Global Retailers


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Overview

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

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Author:   M. Stefanska ,  R. Nestorowicz ,  Kenneth A. Loparo
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2015
Dimensions:   Width: 14.00cm , Height: 1.20cm , Length: 21.60cm
Weight:   2.873kg
ISBN:  

9781349484355


ISBN 10:   1349484350
Pages:   205
Publication Date:   17 February 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Magdalena Stefa?ska, Poznan University, Poland Renata Nestorowicz, Poznan University, Poland Tomasz Wanat, Poznan University, Poland Ewa Jerzyk, Poznan University, Poland Henryk Mruk, Poznan University, Poland Anna Rogala, Poznan University, Poland Gra?yna ?migielska, Cracow University of Economics, Poland Ryszard Stefa?ski, independent researcher

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