Overview

"In the 1990s, in the name of ""revolutionary business models,"" businesses took on massive risks almost without concern. They were burnt -- badly. Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Now, there's a whole new way to think about risk: one that liberates you to act, while protecting you against danger. Dr. Sayan Chatterjee shows how to identify high-risk high return opportunities, and then systematically manage and reduce those risks up front, as you design your initiative...not after you operationalize it. Chatterjee draws his decade of breakthrough research on business research: work that's been recognized by institutions ranging from the Harvard Business School to the London School of Economics. Using his techniques, you can safely pursue opportunities your competitors will walk away from -- and sustain profit growth far into the future."

Full Product Details

Author:   Sayan Chatterjee
Publisher:   Pearson Education (US)
Imprint:   Addison Wesley
Dimensions:   Width: 1.00cm , Height: 1.00cm , Length: 1.00cm
Weight:   0.435kg
ISBN:  

9780132480598

ISBN 10:   013248059
Pages:   312
Publication Date:   12 April 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock  
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

Introduction: Understanding Risk: The Real Key to Competitive Strategy. I: DESIGNING STRATEGIES FOR AVOIDING RISK.  1: How to See Gold Where Others See Risk: Identify More Choices to Get the Gold.  2: Three Steps to Design a Low Risk Strategy.  3: Identifying Multiple Capability Configurations.  4: Designing Strategies with Low Capability Risks.  5: Lowering Capability Risks with Visible and Invisible Outputs.  6: Organizations That Can Benefit from the Outcome-to-Objectives Framework. II: THE RISKS IN GROWTH AND DIVERSIFICATION STRATEGY.  7: When and How to Use Differentiation Entry Strategy.  8: When and How to Use a Low-Price Entry Strategy.  9: Strategies to Shape Markets: Products, Process and Platform. 10: Develop Multiple Migration Paths. Appendix: Enron's Incremental Descent into Bankruptcy: A Strategic and Organizational Guide.  

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Author Information

Author Bio Sayan Chatterjee, Ph.D. is Professor of Management Policy at the Weatherhead School of Management, Case Western Reserve University. He has been doing academic research on the sources of business risk since the early 1990s and is now translating his breakthrough ideas into actionable information for business leaders and financial experts. In May 2003, he spoke at an invitation-only practitioner conference on risk organized by the London School of Economics. His works are used in the curriculum of the Harvard Business School and have been cited in most leading textbooks on strategy. He also consults with leading middle-market firms and global corporations. © Copyright Pearson Education. All rights reserved.

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