Overview

The book explores the inter-related components of neon signs, including each sign's unique visual aesthetic and design, the history of craftsmanship and training, and how the streetscape relates to Hong Kong's consumer culture. This book is suitable for the readers who are interested in Hong Kong history and culture, since it documents Hong Kong's neon signs whilst taking on a historical,socio-cultural, and contextual study of visual culture around the city.

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9789629375928

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Brian​ Kwok Sze Hang is a design educator and visual culture scholar. His research focuses on visual culture, local neon sign craftsmanship, visual representation, street culture, and information design. He is currently leading and teaching the BA (Hons) in Communication Design program at Hong Kong Polytechnic University's School of Design.

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