Overview

Much of this book is written from the author's personal experiences training sales executives and managers around the globe. He has turned many operations into dominant media players in the Australian market.   This book is a model and discussion piece for all sales representatives, novice and experienced, also for interested managers and those feckless ones, parading ego-driven human behaviour. Whether you’re selling a service, hand tools or a blue dentist chair, buying decisions are universally competitive, and technology doesn’t always reduce or tame them.  In the 21st century, sales representatives need more skills in communication, lessons in ethics, kindness and an unbiased eye for precision and self-protection. The business landscape is shifting and moving fast, like a social media news headline. The old ways of doing business and the untangling of a confused hierarchy may only leave you disenchanted, tired, or broke.

Full Product Details

9781764398602

Table of Contents

Reviews

“The author takes us on a swashbuckling journey of persuasion to face our self-belief. The vocabulary used is a testament to the inner poet of the writer and many of his observations and original phrasing is worthy of a mantra. The intent in this book is not for the fainthearted and those who procrastinate. It is a testament to positive thought and positive action and will inspire and give confidence to those who are paralysed by indecision and reluctant to move forward”. - Brian Whyte, Security Consultant, Sydney Australia     “Stepping lightly into the seemingly glamorous world of media is a confronting wake up call into what can be a brutal environment. This stark reality is often hidden behind broken dreams, but Bill Pezzimenti has pulled the curtain back in this gripping and honest description of what is typical of many workplaces. It’s the culture, stupid. Bill has seen and heard it all through his multi-country and multi-culture experience from USA to Australia to Canada to Brazil. Exploring various media opportunities for ungrounded entrepreneurs across Europe and Asia. He dives deeply- all the actors that make up the culture and determine the outcomes. Prepare for a wakeup call entering the lion’s den. - Simon Walker, media consultant and entrepreneur, Sao Paulo, Brazil.

Author Information

Bill Pezzimenti is a seasoned media sales trainer, empowering executives worldwide with vital communication and presentation skills. He has over 30 years of distinguished experience and is known for his award-winning creative work. His expertise in blending creativity with strategic insight in sales and management has set him apart in the industry. Join him on this exciting journey as he releases his latest work, sparking conversation and insight with dark humour on the complexities in business. Pezzimenti also shares his love for poetry through his audio poetry channel on YouTube, where he brings his verses to life. You can explore his auditory creations and immerse yourself in the world of Pezzimenti's poetry at [Pezzimenti's Audio Poetry Channel]  https://www.youtube.com/@biasinopezz

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