Overview

"On any given day there are close to 28 million items listed for auction on the eBay site. For the year 2004, that added up to more than $34 billion worth of merchandise sold in 1.4 individual transactions -- or more than $1,000 in sales every second. eBay currently has more than 135 million registered users, double the number of users just two years previous. As more and more newbies flock to the eBay site, they need an easy-to-use guide to online auctions. Most current eBay books (including Que's very successful Absolute Beginner's Guide to eBay) use a traditional text-based approach. However, feedback from readers indicates that many inexperienced users prefer a more visual approach to the topic, such as that used in our eBay Insider ""magabook."" This book, Easy eBay, is a response to this user demand -- a four-color visual introduction to buying and selling on eBay. Easy eBay covers all basic buying and selling operations for the beginning user. Beginning buyers will learn how to find specific items for sale, place a bid, and pay for the items they win. Beginning sellers will learn how to create auction listings, take digital photographs of their items, accept PayPal credit card payments, and pack and ship the items they sell. All readers will learn how to navigate the eBay site, use My eBay to track their auction activity, and protect themselves from fraudulent buyers and sellers."

Full Product Details

Author:   Michael Miller
Publisher:   Pearson Education (US)
Imprint:   Que Corporation,U.S.
Dimensions:   Width: 20.30cm , Height: 1.10cm , Length: 25.40cm
Weight:   0.485kg
ISBN:  

9780789735218

ISBN 10:   0789735210
Pages:   256
Publication Date:   07 December 2005
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

1. Joining Up and Getting Started. eBay's Home Page. How an eBay Auction Works. Understanding Proxy Bidding. Registering As an eBay Buyer. Registering As an eBay Seller. Understanding eBay's Fees. Creating an About Me Page. 2. Bidding and Buying. Understanding an eBay Auction Listing. Searching for Something to Buy. Placing a Bid. What to Do If You're Outbid. Retracting a Bid. Bidding in a Reserve Price Auction. Using the Buy It Now Option. Buying from eBay Stores. What Happens When You Win. Paying By Credit Card with PayPal. Paying by Check or Money Order. Leaving Feedback. 3. Tips for More Successful Bidding. Favorite Search Email. Research Before You Buy. Check the Seller's Feedback. Save and Repeat Your Favorite Searches. Ask Questions. Watch Instead of Buy. Bid in Odd Numbers. Snipe to Win. 4. Basic Selling. eBay's Sell Hub. Creating a Basic Item Listing. Creating a Listing with Pre-Filled Information. Formatting the Item Description. Using the Listing Designer. Using eBay Picture Services. Using the Shipping Calculator. Choosing the Best Listing Options. Using the Buy It Now Option. Creating a Reserve Price Auction. Revising Your Auction Listing. 5. After the Auction. Post-Auction Checklist for Sellers. Understanding the Post-Auction Process. Sending Customer Invoices. Emailing Winning Bidders. Leaving Feedback. 6. Handling Customer Payments. Payment Options in an Auction Listing. Accepting Cash. Accepting Personal Checks. Accepting Money Orders and Cashier's Checks. Accepting Credit Cards with PayPal. Signing Up for PayPal. Withdrawing PayPal Funds. 7. Packing and Shipping. Essential Packing Supplies. Choosing a Shipping Service. Estimating Shipping and Handling Costs. Packing Safely and Efficiently. Creating Mailing Labels. Printing Labels with Prepaid Postage. 8. Creating Better Product Photos. Setting Up a Photo Shoot. Shooting a Steady Picture. Using Proper Lighting. Eliminating Glare. Properly Framing the Item. Shooting Small Items Close Up. Scanning Flat Items. 9. Tips for More Successful Selling. eBay's Seller Central. Find Out What's Hot. Use A A ndale's Research Tools. Write a Title That SELLS! Include All the Details in Your Item Description. List in Prime Time. Relist Unsold Items. Make a Second-Chance Offer. Let a Trading Assistant Sell It for You. 10. Managing Your Auctions. My eBay Summary Page. Managing Your Bidding with My eBay. Managing Your Selling with My eBay. Managing Your Account with My eBay. Using Other Auction Management Tools. 11. Protecting Yourself on eBay. eBay Member Profile Page. Using eBay's Feedback System. What to Do If You Don't Receive an Item You Won. What to Do If a Buyer Doesn't Pay. Contacting Unresponsive Buyers and Sellers. Avoiding Spoof Emails. Get More Help. Glossary. Index.

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Author Information

Michael Miller is a successful and prolific writer, with more than 60 non-fiction books published over the last fifteen years. His most popular books include Que's Absolute Beginner's Guide to eBay, Tricks of the eBay Masters, Making a Living from Your eBay Business, and Absolute Beginner's Guide to Computer Basics. His 1999 book Complete Idiot's Guide to Online Auctions was one of the first books published on the eBay phenomenon, and was named Best Online Auction Book of the Year by BookBytes. He is a successful and well-liked eBay seller.

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