Eye Tracking Methodology: Theory and Practice

Author:   Andrew Duchowski
Publisher:   Springer London Ltd
Edition:   2nd ed. 2007
ISBN:  

9781846286087


Pages:   334
Publication Date:   14 August 2007
Format:   Paperback
Availability:   Out of print, replaced by POD   Availability explained
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Eye Tracking Methodology: Theory and Practice


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Overview

Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology (new chapters 9, 10, and 11); a complete whole new Part describing experimental methodology including experimental design, empirical guidelines, and 5 case studies (new chapters 13, 14, and 15); survey material regarding recent research publications included within Part IV. This second edition is a invaluable guide for practitioners responsible for developing or implementing an eye tracking system, as can also be used as a teaching text for relevant modules on advanced undergraduate and postgraduate courses.

Full Product Details

Author:   Andrew Duchowski
Publisher:   Springer London Ltd
Imprint:   Springer London Ltd
Edition:   2nd ed. 2007
Dimensions:   Width: 15.50cm , Height: 1.80cm , Length: 23.50cm
Weight:   1.100kg
ISBN:  

9781846286087


ISBN 10:   1846286085
Pages:   334
Publication Date:   14 August 2007
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

Table of Contents

to the Human Visual System (HVS).- Visual Attention.- Neurological Substrate of the HVS.- Visual Psychophysics.- Taxonomy and Models of Eye Movements.- Eye Tracking Systems.- Eye Tracking Techniques.- Head-Mounted System Hardware Installation.- Head-Mounted System Software Development.- Head-Mounted System Calibration.- Table-Mounted System Hardware Installation.- Table-Mounted System Software Development.- Table-Mounted System Calibration.- Eye Movement Analysis.- Eye Tracking Methodology.- Experimental Design.- Suggested Empirical Guidelines.- Case Studies.- Eye Tracking Applications.- Diversity and Types of Eye Tracking Applications.- Neuroscience and Psychology.- Industrial Engineering and Human Factors.- Marketing/Advertising.- Computer Science.- Conclusion.

Reviews

From the reviews: <p> The book provides an in-depth overview of the science and applications behind eye-tracking. ... To its merit, the content for each chapter is supplemented with further readings sections, which will allow interested readers to delve deeper in one direction or another. The book is written in an easy-to-understand language. Given its breadth, it may be most appropriate for scientists and students starting in this field. ... Overall, I found it to be a solid book on a fascinating topic. (Stefan Robila, ACM Computing Reviews, October 2008) <p>From the reviews of the second edition: <p> The four-part structure enables you to quickly locate material suited to your background and needs; additionally, each chapter concludes with a helpful summary and discussion of further resources. a ] the book does offer useful information for those interested in conducting eye tracking studies. (Eva R. Brumberger, Technical Communication, Vol. 55 (3), August, 2008)


From the reviews: The book provides an in-depth overview of the science and applications behind eye-tracking. ... To its merit, the content for each chapter is supplemented with further readings sections, which will allow interested readers to delve deeper in one direction or another. The book is written in an easy-to-understand language. Given its breadth, it may be most appropriate for scientists and students starting in this field. ... Overall, I found it to be a solid book on a fascinating topic. (Stefan Robila, ACM Computing Reviews, October 2008) From the reviews of the second edition: The four-part structure enables you to quickly locate material suited to your background and needs; additionally, each chapter concludes with a helpful summary and discussion of further resources. ... the book does offer useful information for those interested in conducting eye tracking studies. (Eva R. Brumberger, Technical Communication, Vol. 55 (3), August, 2008)


"From the reviews: ""The book provides an in-depth overview of the science and applications behind eye-tracking. ... To its merit, the content for each chapter is supplemented with further readings sections, which will allow interested readers to delve deeper in one direction or another. The book is written in an easy-to-understand language. Given its breadth, it may be most appropriate for scientists and students starting in this field. ... Overall, I found it to be a solid book on a fascinating topic."" (Stefan Robila, ACM Computing Reviews, October 2008) From the reviews of the second edition: ""The four-part structure enables you to quickly locate material suited to your background and needs; additionally, each chapter concludes with a helpful summary and discussion of further resources. … the book does offer useful information for those interested in conducting eye tracking studies."" (Eva R. Brumberger, Technical Communication, Vol. 55 (3), August, 2008)"


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