Overview
Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.
Full Product Details
Author: Mattia Rainoldi ,
Mario Jooss
Publisher: Springer Nature Switzerland AG
Imprint: Springer Nature Switzerland AG
Edition: 1st ed. 2020
Weight: 0.403kg
ISBN: 9783030497118
ISBN 10: 3030497119
Pages: 241
Publication Date: 03 October 2021
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
The chapters in this book provide a thorough and systematic review of the literature and reveal the detail of the experiment process, data analysis, and interpretation, which aid beginners when they first carry out eye-tracking experiments in their tourism studies. ... In general, the content presentation of the book offers rich information about using a multisource approach and data triangulation with eye-tracking technology to analyzing online/offline tourist behavior while reducing the potential biases that can appear in traditional methods. (Sunny Zhenzhen Nong and Lawrence Hoc Nang Fong, Information Technology & Tourism, Vol. 23, 2021)
Author Information
Prof. Mattia Rainoldi is a Researcher and Lecturer in the Department of Innovation and Management in Tourism and Head of the eTourism Lab at Salzburg University of Applied Sciences (Austria). Mr. Rainoldi directs interdisciplinary research projects engaging extensively with international academic and industry partners. Prior to joining academia, he gained broad international experience in the tourism and hospitality sector. His research interests lie in the areas of digital technology, work, and leisure. Prof. Mario Jooss is a Senior Researcher and Lecturer in the Department of Innovation and Management in Tourism, and the Head of the Tourism Research Department at Salzburg University of Applied Sciences (Austria). His research focuses on digital technologies and innovation management in tourism. Prof. Jooss has co-authored and co-edited several books including ""Social Media Marketing and Management in Tourism"".
