Overview

"""Export Practice and Management"" is the third edition of Alan Branch's ""Elements of Export Practice"". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available."

Full Product Details

Author:   Alan E Branch
Publisher:   Chapman and Hall
Imprint:   Chapman and Hall
Edition:   3rd Revised edition
Dimensions:   Width: 15.50cm , Height: 2.40cm , Length: 23.50cm
Weight:   0.718kg
ISBN:  

9780412415302

ISBN 10:   0412415305
Pages:   456
Publication Date:   01 January 1993
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

International trade. The export and shipping office. Characteristics of international transport modes. Characteristics of transport modes. Multi-modalism. Freight rates. Export cargo packaging, stowage and marking. Export customs practice. Cargo insurance. Credit insurance. Export finance. Transport distribution analysis. Export documentation. Processing the export order. Electronic data interchange. Export facilitation organizations. The role of specialists. Single market entity. International physical distribution strategy and management overview. Appendices: further recommended textbook reading; addresses of UK organizations involved in aiding export development; publications available to help the UK exporter; shipping and international trade terms and abbreviations; export documents.

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