Principles of International Marketing Research
Author:   Len Groves (London Jute Association)
Publisher:   John Wiley and Sons Ltd
ISBN:  

9780631193555


Pages:   156
Publication Date:   23 July 1994
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Principles of International Marketing Research


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Author:   Len Groves (London Jute Association)
Publisher:   John Wiley and Sons Ltd
Imprint:   Wiley-Blackwell
Dimensions:   Width: 15.60cm , Height: 1.20cm , Length: 23.00cm
Weight:   0.284kg
ISBN:  

9780631193555


ISBN 10:   0631193553
Pages:   156
Publication Date:   23 July 1994
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Len Groves joined a City firm of international commodity merchants in 1953. His two spells in this business were separated by nine years teaching Marketing and Export Studies, latterly as Senior Lecturer. He is a company director and the current Chairman of the London Jute Association. He is a fellow of the Institute of Export and a member of the Education Committee, and has written widely on marketing and export subjects.

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