Export Marketing for a Small Handicraft Business
Author:   Edward Millard
Publisher:   Oxfam Publishing
Edition:   2nd edition
ISBN:  

9780855981747


Pages:   192
Publication Date:   01 May 1992
Format:   Paperback
Availability:   Out of stock   Availability explained


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Export Marketing for a Small Handicraft Business


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Overview

Small scale handicraft producers often lack adequate marketing experience or support structures, particularly for export. This manual, written in plain, jargon-free language provides vital information on customer contact, designing for overseas markets, presentation and packaging, quality control, supplying to specification and the formalities and documentation involved in exporting. This new edition includes updated information on export regulations and additional coverage of planning and marketing theory.

Full Product Details

Author:   Edward Millard
Publisher:   Oxfam Publishing
Imprint:   Oxfam Professional
Edition:   2nd edition
Dimensions:   Width: 14.80cm , Height: 1.50cm , Length: 21.00cm
Weight:   0.299kg
ISBN:  

9780855981747


ISBN 10:   0855981741
Pages:   192
Publication Date:   01 May 1992
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

The marketing mentality The business approach Markets and their characteristics Reaching your customer Support for handicraft exporters Designing and producing for export Presenting your product Fulfilling orders Despatching export consignments Conclusion: ten golden rules Notes, references and addresses.

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