Overview

In a globalised world, international trading is becoming increasingly important. Although exporting is a logical progression of local business, many South African businesses are not aware of the advantages of trading globally. Even fewer companies have a grasp of the critical success factors. They are unaware of the techniques and tools available to exporters. Export issues for entrepreneurs focuses on the basic information exporters require and points the reader towards other sources of information. This is a title that will help entrepreneurs identify and solve the problems relevant to their situation. After working through the title, the entrepreneur will have the basis for an export marketing plan. The title will be useful for marketing students who are interested in pursuing a career in international trade. Many of the tasks are directed towards real situations. Students should therefore 'dopt' a real company that wishes to export, and analyse it.

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Author Information

Andre Gouws is manager of policy and information at the city of Tshwane Metropolitan Municipality and a professor of international economics at the University of Pretoria in South Africa. In the 1990s he helped the United Nations establish trade points in South Africa.<br>

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