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9781838530600

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""The author of this book certainly has strong knowledge of international business and real life experience. He has been able to translate that knowledge into a book that is easy to read and understand. It is well structured, comprehensive, very practical, and provides its readers with many tools and techniques."" ""One of the most practical, hands on, and easy-to-read business books on business expansion overseas. I find it very tangible and applicable, both for companies that venture into overseas business for the first time, and for experienced export companies that want to review and adapt their ways of working. Rupert's passion for the topic is present throughout the book, he goes very deep and wide, but leaves the reader also with the choice of focusing only on specific, relevant topics without compromising on the quality of guidance."" ""Practical, hands-on approach to market expansion and export. Really breaks down the mental/cultural barriers to moving beyond your domestics core business and makes the job of finding new growth seem a lot more attainable. Great, simple, practical tips for becoming more export ready, capable and focused. Highly recommended!""

The author of this book certainly has strong knowledge of international business and real life experience. He has been able to translate that knowledge into a book that is easy to read and understand. It is well structured, comprehensive, very practical, and provides its readers with many tools and techniques. One of the most practical, hands on, and easy-to-read business books on business expansion overseas. I find it very tangible and applicable, both for companies that venture into overseas business for the first time, and for experienced export companies that want to review and adapt their ways of working. Rupert's passion for the topic is present throughout the book, he goes very deep and wide, but leaves the reader also with the choice of focusing only on specific, relevant topics without compromising on the quality of guidance. Practical, hands-on approach to market expansion and export. Really breaks down the mental/cultural barriers to moving beyond your domestics core business and makes the job of finding new growth seem a lot more attainable. Great, simple, practical tips for becoming more export ready, capable and focused. Highly recommended!

Author Information

Rupert Sutton is a management consultant and entrepreneur who has spent his career in the consumer products industry helping clients enter and expand into new markets across Asia-Pacific and the Middle East. He was previously a senior executive with Nestle.

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