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Author:   Sudhir Rana (Gulf Medical University, UAE)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Weight:   0.636kg
ISBN:  

9781805926788

ISBN 10:   1805926780
Pages:   400
Publication Date:   09 February 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1. Peer-to-peer Lending: A Review of the Literature and Future Research Agenda; Sahiba Khan, Ranjit Singh, and Justin Paul Chapter 2. Digital Payment Systems in Tourism: Trends, Challenges, and Opportunities; Pranav Kumar, Usha Seshadri, Senka Zavisic, and Tahseen Anwer Arshi Chapter 3. Current Trends and Future Research Possibilities on Child Consumerism: A Bibliometric Analysis (1978-2024); Vandana, Vinod Kumar, and Sachin Kumar Chapter 4. Leveraging SDG12 for Marketing Communication and Consumer Trust: Theoretical Elucidations and Practical Recommendations; Elena Amber, Ioanna Papasolomou, Alkis Thrassou, and Yioula Melanthiou Chapter 5. Homestay Tourism and Economic Sustainability: A Systematic Literature Review; Pooja Hemmachimane Keshavammaiah, Balaji Kannan, Moon Moon Haque, Chethan Ramanna Kumar, and Satyanarayana Parayitam Chapter 6. A Review on Artificial Intelligence in Higher Education: Present Trends and Future Research Prospects; Shruti Gupta, Anshika Agarwal, Vidya Iyer, and Purushottam Kumar Arya Chapter 7. From Rationality to Reality: An Integration of Psychology and Economics; Rimple Manchanda, Udgam Mishra, Preeti Sharma, and Naseem Abidi Chapter 8. Fashion with a Conscience: A Review of Sustainable Fashion Landscape using TCCM Framework; Swati Soni, Pooja Kushwaha, Tina Jain, Manoj Kumar Mishra, Daneshwar Sharma, Sunil Kumar, and Vaidehi Soni Chapter 9. Entrepreneurial Misconduct: A Systematic Review of Definitions, Trends, and Typologies in Technology-Driven Ecosystems; Rohit Chapter 10. Organisational Ambidexterity: Systematic Review and Future Research Agenda; Suman, B.K. Punia, Radhika Girdhar, and Sumita Chahal Chapter 11. Blockchain driven Business Models: A bibliometric review and future research directions; Abdul Bashiru Jibril and Anil Kumar Chapter 12. Experiential Consumption: A Systematic Literature Review and Future Research Directions; Aayushi Sharma, Surabhi Koul, and Rahul Pratap Singh Kaurav Chapter 13. Fifty years of research in marketing leadership: A text mining review; Anuja Shukla, Muskan Khan, Arpana Kumari, and Anubhav Mishra Chapter 14. Challenges and Opportunities in ESG Reporting: A Systematic Review of Literature from Emerging Markets; Rekha Mishra and Soma Arora

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Author Information

Sudhir Rana is Associate Professor Marketing and Strategy and Program Director, Thumbay College of Management and AI in Healthcare, Gulf Medical University, United Arab Emirates.

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