Overview

In today's rapidly evolving digital landscape, the power of Artificial Intelligence (AI) is increasingly recognized as organizations seek to disrupt and transform processes in order to drive innovation in their business models. However, despite substantial investments in AI implementation, recent research indicates that organizations are struggling to realize the expected benefits. Furthermore, many firms face challenges when it comes to effectively integrating AI applications into their existing organizational systems. To bridge this gap, there is an urgent need to deepen understanding of AI techniques, particularly in the context of Asian organizations, where diverse workforces, cultural differences, language barriers, and skill shortages present unique complexities. Exploring the Intersection of AI and Human Resources Management explores the methodologies, theories, and perspectives related to the application of AI in organizations. Focused on the convergence of Human Resource Management (HRM) and AI, this book aims to provide invaluable insights to academics, researchers, policymakers, organizational managers, advanced-level students, leaders, academicians, and government officials. By shedding light on the tools and applications of AI in optimizing human resources, this book expands the horizons of research and encourages the seamless integration of HRM and AI. Moreover, the book explores the future of AI-enabled customer service, leveraging AI for valuable customer insights and market research, developing AI-based employee wellness programs, and effectively navigating cultural differences in AI-enabled HRM within the Asian context. By exploring these critical areas, readers gain a holistic view of the potential impact of AI on HR strategies and are empowered to shift their focus toward AI-driven approaches. Exploring the Intersection of AI and Human Resources Management serves as an indispensable guide for unlocking the true potential of AI in Asian organizations, enabling them to overcome the unique challenges they face and optimize their human resources. With its scholarly approach and practical insights, this book stands at the forefront of AI research and its application in HRM, shaping the future of work in the Asian context.

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Muhammad Rafiq is working as an Assistant Professor at Graduate Business School, UCSI University, Kuala Lumpur, Malaysia. He received his Ph.D. in Business Administration specialization in Human Resource Management from the Harbin Institute of Technology, China, in 2018. His teaching and research interests lie in Human Resource Management and Organizational Behaviour. He has vast experience in publications and reviewing in top publishers like Elsevier, Taylor & Francis, Wiley, Springer, Sage, Inderscience, etc. Moreover, he has published more than 35 research articles in International Journals. He is serving as an Associate Editor of Vision Journal of Business Perspective, International Journal Of Productivity and Performance Management, Academic Editor of PlosOne Journal and reviewer of numerous journals. Mushtaq Rizwan, currently heading the MSc Data Science & Business Analytics program at the Department of Finance, Economics & Law, is distinguished by his profound expertise in Financial Economics. Holding an MS in Banking & Finance and a PhD from EDC Paris Business School, his research is centered around CSR disclosure, firm innovation, access to finance, and the application of AI and ML in finance. An esteemed educator, he imparts knowledge in Financial Risk Management, Portfolio Management, Financial Markets, Corporate Finance, and Data Analytics Tools. Omkar Dastane obtained his Ph.D. in Business from Curtin University and is working as an Assistant Professor and Head of Program (MBAs) at the UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia. Dr Omkar is also Certified Management and Business Educator approved by CABS, UK. Dr. Omkar's research mainly emphasizes digital consumer behavior, consumer perception and values, technological impact on businesses, and scale development studies in the marketing domain. His research has been published in several international journals and books including the Journal of Retailing and Consumer Services, Marketing Intelligence & Planning among others. Dr Omkar is appointed as as an Editor of Arab Gulf Journal of Scientific Research (Emerald, Scopus, WoS). He is also an active reviewer for Web of Science and Scopus Indexed Journals.

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