Overview
Designed to prepare readers for success in graphic design, the third edition of EXPLORING THE ELEMENTS OF DESIGN has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this book provides readers with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that readers have all the information needed to work in the ever-changing world of graphic design.
Full Product Details
Author: Poppy Evans ,
Mark A. Thomas ,
Terry Evans ,
Professor Frederic Thomas (Directeur de Recherche at the Centre National de la Recherche Scientifique (CNRS), France)
Publisher: Cengage Learning, Inc
Imprint: CENGAGE Learning Custom Publishing
Edition: 3rd Revised edition
Dimensions:
Width: 21.30cm
, Height: 1.50cm
, Length: 27.40cm
Weight: 1.067kg
ISBN: 9781111645489
ISBN 10: 1111645485
Pages: 336
Publication Date: 09 March 2012
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Active
Availability: Awaiting stock
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.
Reviews
A straightforward and easy-to-understand approach to graphic design related terms, techniques and principles. Exploring the Elements of Design is part reference guide, part design showcase and part professor's aid.
A straightforward and easy-to-understand approach to graphic design related terms, techniques and principles. Exploring the Elements of Design is part reference guide, part design showcase and part professor's aid. -A straightforward and easy-to-understand approach to graphic design related terms, techniques and principles. Exploring the Elements of Design is part reference guide, part design showcase and part professor's aid.-
Author Information
Poppy Evans is an award-winning writer and graphic designer who teaches and lectures on art and design. Most recently, she served as Assistant Professor at the Art Academy of Cincinnati where she taught for 16 years. Now retired, she continues to teach art and design at local colleges and universities. Her background includes serving as managing editor for HOW magazine and as board member for HOW magazine's Editorial Advisory Board. She is also a former board member for Cincinnati AIGA. In addition to co-authoring the Exploring the Elements of Design, she is the author of Exploring Publication Design, 12 other book titles for graphic designers, and hundreds of magazine articles. Prior to teaching and writing for the design industry, she worked for many years as a graphic designer and magazine art director. Mark Thomas is Professor and Chair of the Communication Arts Department at the Art Academy of Cincinnati, where he has been teaching for 25 years. Mark has developed courses in design research methods, illustration, and design systems as well as a thesis program for communication arts. He is a graphic designer, illustrator, and published author who has designed numerous exhibitions, catalogues, and posters for graphic designers, fine artists, and illustrators. An award winning designer for educational board game design, he holds a U.S. Patent for an educational color demonstration device and method for teaching color theory. He also serves as President of the Board for AIGA Cincinnati.
