Overview

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

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9781522586432

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Dr Ayantunji Gbadamosi (BSc (Hons), MSc, PhD, FCIM, FCMI, SFHEA) is an Associate Professor in Marketing, and a Co-chair for the School Research Ethics Committee at the Royal Docks School of Business and Law, University of East London, UK. He has once served as the Research Coordinator and The Chair of the Research and Knowledge Exchange Committee in the school. He received his PhD from the University of Salford, UK and has taught marketing courses at various institutions including the University of Lagos (Nigeria), University of Salford (UK), Manchester Metropolitan University (UK), Liverpool Hope University (UK), and various professional bodies. Dr ‘Tunji Gbadamosi has over 100 publications - journal articles, chapters in edited books, edited books, monograph, conference papers, and case studies. His papers have been published in a variety of refereed journals including World Development, International Marketing Management, Journal of Electronic Commerce Research, Journal of Brand Management, Thunderbird International Business Review, International Journal of Market Research, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning, Social Marketing Quarterly, Nutrition and Food Science, Young Consumers, Journal of Fashion Marketing and Management, Society and Business Review, International Journal of Consumer Studies, The Marketing Review, International Journal of Small Business and Enterprise Development, Entrepreneurship and Regional Development, International Journal of Entrepreneurship and Innovation, Journal of Management Development, Industry and Higher Education, and Journal of Place Branding and Public Diplomacy. He has authored/edited nine other books including Contemporary Issues in Marketing (SAGE, 2019), Young Consumer Behaviour (Routledge, 2018), The Handbook of Research on Consumerism and Buying Behaviour in Developing Nations (IGI Global, 2016), Principles of Marketing – A Value-Based Approach (Palgrave, 2013), Entrepreneurship Marketing: Principles and Practice of SME Marketing 2nd edition (Routledge 2020), and Religion and Consumer Behaviour in Developing Nations (Edward Elgar, 2021). Dr Gbadamosi is an editorial board member of several journals. He has supervised numerous students including 15 PhD students to successful timely completion of their research and served as an examiner for 32 doctorate degree examinations. He is the -Co-chair of the Academy of African Business Development (AABD) conferences. His past and current external examiner roles include those at Lancaster University, Northampton University, University of Westminster, University of Chester, and the University of Suffolk. His research interest lies in Consumer Behaviour, SME Marketing, Marketing to Children, and Marketing Communications. His paper won the EMERALD Best paper award at the International Academy of African Business Development (IAABD) conference, in 2014. He is listed in Who’s Who in the World.

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