Exploring the Concept of Resonance in Scientific Research and as a Tool to Improve Efficiency in Corporate Communication
Author:   Nicole Brühl
Publisher:   Springer Fachmedien Wiesbaden
ISBN:  

9783658499747


Pages:   202
Publication Date:   09 November 2025
Format:   Paperback
Availability:   In Print   Availability explained
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Exploring the Concept of Resonance in Scientific Research and as a Tool to Improve Efficiency in Corporate Communication


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Full Product Details

Author:   Nicole Brühl
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Gabler
ISBN:  

9783658499747


ISBN 10:   3658499745
Pages:   202
Publication Date:   09 November 2025
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Exploring the Concept of Resonance.-  Interpretive Literature Analysis.- Operationalization of Resonance .- Empirical Investigation of Resonance.-  Conclusion.

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Author Information

Nicole Brühl most recently served as Chief Marketing Officer for a non-profit organization. She conducted her research at the Center for Sustainability and Market-Oriented Leadership (formerly Chair of Marketing Management and Sustainability) at HHL Leipzig Graduate School of Management, focusing on stakeholder-oriented communication and communicative resonance.

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