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9781788925952

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This book by Vera Freytag is an important contribution to such diverse fields as cross-cultural pragmatics,institutional discourse, and politeness research. In her analysis of directive speech events in English and Spanish (L1) emails, she employs an innovative mixed-method analysis to reveal the interactive dynamics of computer-mediated communication (CMC). * Ronald Geluykens, University of Oldenburg, Germany * Politeness is like oil that allows the cogs of human interaction to run smoothly. However, not everybody uses the same oil and the cogs may grind to a halt when the 'wrong oil' is applied. This highly innovative book shows how the cogs function in cross-cultural business communication. * Jean-Marc Dewaele, Birkbeck, University of London, UK * This book is a timely and welcome contribution to the field. It rests on solid interdisciplinary theoretical grounds and employs an innovative, carefully designed methodological framework to examine two comparable data sets of naturally-occurring, socially-situated emails in British English and Peninsular Spanish. Its ethnographically-informed interpretation of the texts sheds fresh light on our understanding of language variation vis-a-vis a number of relevant social factors. * Patricia Bou-Franch, Universitat de Valencia, Spain *

This book is a timely and welcome contribution to the field. It rests on solid interdisciplinary theoretical grounds and employs an innovative, carefully designed methodological framework to examine two comparable data sets of naturally-occurring, socially-situated emails in British English and Peninsular Spanish. Its ethnographically-informed interpretation of the texts sheds fresh light on our understanding of language variation vis-a-vis a number of relevant social factors. * Patricia Bou-Franch, Universitat de Valencia, Spain *

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Vera Freytag is a Consumer Interaction Specialist for Beiersdorf AG in Germany. Her research interests include CMC, business discourse, sociolinguistics and politeness.

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