Overview

Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges readers to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak′s conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today's learners will connect with. Also available in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Learn more about 978-1-0719-1408-3, Exploring Mass Communication - Vantage Learning Platform.

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9781071921913

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Reviews

"Filak accessibly presents mass communication using current examples that easily relate to students. The book′s more casual language will help novice students connect to academic concepts and disciplinary knowledge.--Wendy Maxian Filak′s not afraid to weave the day′s current events into the ever-evolving study and practice of mass communication. His timelines provide a wonderful historical perspective beyond listing names and dates, and he raises and discusses fundamental points that all media literate consumers need to hear to understand the power and scope of mass communication has on everyone who calls Earth home.--Geoff Carr Filak′s use of up-to-date examples and a conversational tone make the text relevant and relatable to students.--Timothy Molina It′s very diverse and inclusive in each chapter with the achievements and contributions by individuals and groups usually overlooked by other media textbooks. It has a mix of examples, questions, and tables that help the students grasp the content.--Judith G. Curtis The book is well written, and approaches the material in an accessible, relatable fashion. The tone is appropriate and engaging for students, and it does an excellent job creating a relationship between ""real world"" examples and experiences to theoretical concepts and historical events.--Karyn Beyer This feels like the book on mass media and communication that I′ve been waiting for. It incorporates a little bit of everything, ranging from theory to practice; it covers all of the media industries, from old to new; and it even delves into the related industries of advertising and PR, while also exploring both law and ethics as separate concepts. I′m very excited about this text and would not hesitate to adopt it--or recommend it.--Ryan S. Eanes Exploring Mass Communication is a modern read based upon the history and evolution of human communication across multiple genres. It adeptly blends the origination of communication methods with current and breaking technologies and trends. The text is an easy read for students, making it both understandable and relatable to students of various levels.--Amber Chiang Exploring Mass Communication presents a strong introduction to mass communication through an emphasis on understanding the history, study, and literacy around media as a part of our society and everyday lives.--Stephen Swanson Filak′s Exploring Mass Communication is current and relevant, as well as pedagogically significant. The style is helpful to educators and students alike. Not as verbose as other textbooks on the topic, he puts the ""less is more"" strategy in place without sacrificing quality.--Melanie Wilderman"

Author Information

Vincent F. Filak, Ph.D., is an award-winning teacher and scholar who serves as a professor of journalism at the University of Wisconsin Oshkosh, where he primarily teaches courses on media writing and reporting. Prior to his arrival at UWO, he served on the faculty at Ball State University and also taught courses at the University of Missouri and the University of Wisconsin-Madison. He also previously worked for the Wisconsin State Journal and the Columbia Missourian newspapers. He was also unanimously voted and selected as the next editor of Journalism & Mass Communication Educator by the Association for Education in Journalism and Mass Communication. The Associated Collegiate Press honored him as part of the organization's inaugural class of Pioneer Award Winners in 2022. The Scholastic Journalism Division of the Association for Education in Journalism and Mass Communication presented him with the Educator of the Year award in 2021, a year after he was honored by the National Society of Leadership and Success with an Excellence in Teaching award. In 2019, he received the Friend of KEMPA award for his work with high school journalism students through the Kettle Moraine Press Association. In addition, he has received awards from the College Media Association (CMA) and the National Scholastic Press Association for his work as a college media adviser and a mentor to high school journalists. As a scholar, Filak has received thirteen top conference paper awards, including those from the Association for Education in Journalism and Mass Communication, the Broadcast Education Association, and the International Public Relations Society of America. He has published more than thirty scholarly, peer-reviewed articles in top-tier journals, including Journalism and Mass Communication Quarterly, Journalism and Mass Communication Educator, the Newspaper Research Journal, the Atlantic Journal of Communication, Journalism: Theory, Practice and Criticism, the Howard Journal of Communication, Educational Psychology, and the British Journal of Social Psychology. He is also the winner of CMA's Nordin Research Award, which goes to the best research paper completed on a topic pertaining to media advisers within a given year. He has published several textbooks in the field of journalism, including Dynamics of Media Writing (SAGE), Dynamics of News Reporting and Writing (SAGE), Dynamics of Media Editing (SAGE), Convergent Journalism (Focal), and The Journalist's Handbook to Online Editing (with Kenneth Rosenauer; Pearson). He also blogs about media-related topics at DynamicsOfWriting.com. xxivHe lives outside Auroraville, Wisconsin, with his wife, Amy, and their daughter, Zoe.

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