Overview

This book provides a linguistic snapshot of a small urban place, the town of Veliko Turnovo in Bulgaria. It investigates public signs and the inscriptions on them from the perspective of linguistic landscaping studies (LLS), a branch of sociolinguistics. Its study of the local linguistic landscape is carried out in the context of globalization and cultural and linguistic super-diversity. The book focuses on the presence of foreign languages in the Bulgarian public space with a particular emphasis on the use of English as Globe Talk. It also explores the different kinds of literacy, which people manifest when they produce their inscriptions. The book will be of interest to researchers in the fields of sociolinguistics and LLS, translators, and language teachers.

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9781527576315

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""Atanassova's book presents a case study demonstrating that linguistic diversity can be observed even in environments, which are considered monolingual. Due to the existence of modern technology and communications, and the constant flow of goods and services as factors of overall mobility, superdiversity and globalization, no place on earth remains isolated and unaffected by global processes as is immanently reflected in local linguistic landscape.""Svilen StanchevUniversity of Veliko Tarnovo, Bulgaria

Author Information

Svetlana Atanassova, PhD, is Assistant Professor at the Department of English and American Studies of St Cyril and St Methodius University of Veliko Tarnovo, Bulgaria. Her interests focus on the spheres of sociolinguistics and discourse analysis, functional grammar, and text linguistics. Her publications include ""How Public Signs Convert the Old Samovodska Charshiya Street in Veliko Turnovo into a Modern Tourist Attraction"" in Problems of Sociolinguistics, No. 13 (2018), and ""Talking Space: A Linguistic Portrait of a Popular Tourist Location in Veliko Turnovo"" in New Paradigms in English Studies: Language, Linguistics, Literature and Culture in Higher Education (2017).

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