Exploring Innovation 4e

Author:   David Smith
Publisher:   McGraw-Hill
Edition:   4th edition
ISBN:  

9781526849656


Publication Date:   23 April 2024
Format:   Paperback
Availability:   In Print   Availability explained
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Exploring Innovation 4e


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Overview

The highly anticipated fourth edition of Exploring Innovation expands on the wide-ranging and varied scope of innovation found in earlier editions. The text explores the diverse and varied forms that innovation can take to demonstrate that the process of innovation is about much more than inventing and managing new products. Written in an accessible style, Exploring Innovation encourages students to delve into a range of recent developments in innovation including frugal and social innovation. Extensive use of case studies provides plenty of practical examples that bring key concepts to life.  The new edition features: •Two brand new chapters on Frugal Innovation – doing more with less, and Social Innovation - meeting social needs •Coverage of recent developments in green innovation with four new mini-cases covering sustainability issues such as the circular economy and community energy •A new focus on the application of innovation  •12 new case studies including:  Eco Wave Power, Brompton Folding Bicycle, Doc Martens, Evolution of the EV, Northvolt and Grameen Bank, along with many new mini-cases throughout David Smith is Emeritus Professor of Innovation Management at Nottingham Business School, Nottingham Trent University. 

Full Product Details

Author:   David Smith
Publisher:   McGraw-Hill
Imprint:   McGraw-Hill Education (UK) Ltd
Edition:   4th edition
ISBN:  

9781526849656


ISBN 10:   1526849658
Publication Date:   23 April 2024
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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David E. Smith, MD is the founder and current President and Medical Director of Haight-Ashbury Free Clinics. He is also current Medical Director of the State of California Alcohol and Drug Programs as well as for the Collaborative Center for Substance Abuse Policy Research. Dr. Smith is a past president of the American Society of Addiction Medicine and Editor-in-Chief of Alcohol MD.com

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