Exploring Esports: Players, Fans, and the Esports Industry
Author:   Hee Jung Hong (University of Stirling, UK) ,  Sungkyung Kim (University of Stirling, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032665467


Pages:   206
Publication Date:   04 September 2025
Format:   Hardback
Availability:   Not yet available   Availability explained
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Exploring Esports: Players, Fans, and the Esports Industry


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Author:   Hee Jung Hong (University of Stirling, UK) ,  Sungkyung Kim (University of Stirling, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.570kg
ISBN:  

9781032665467


ISBN 10:   1032665467
Pages:   206
Publication Date:   04 September 2025
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Hee Jung Hong is Associate Professor in Sport at the University of Stirling, UK. Her research interests include career transitions in sport, dual careers of athletes, athletes’ career development and management, athletes’ welfare and wellbeing, and the application of sport psychology in esports. Sungkyung Kim is Assistant Professor in Sport Management at the University of Stirling, UK. He has two primary areas of research that address contemporary challenges in public policy and consumer behaviour. The first strand of research focuses on policy public relations and the second centres on technology adoption to understand consumer behaviours.

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